Mr. John Celenza reports

CIZZLE BRANDS CORPORATION ANNOUNCES THAT CWENCH HYDRATION HAS BEEN NAMED AS THE OFFICIAL HYDRATION DRINK OF LEADING ESPORTS ORGANIZATION, LUMINOSITY GAMING

Cizzle Brands Corp. has entered into an agreement with Luminosity Gaming, the Toronto-based e-sports organization founded by Steve Maida, to make Cwench Hydration the official hydration drink of Luminosity.

Under the terms of the agreement, Cwench Hydration will be supplied to Luminosity's competitive rosters and content creators throughout training, bootcamps and live competition, and a Cwench patch will be featured on Luminosity's team jerseys. The agreement also provides Cizzle with integrated access across Luminosity's ecosystem, including content production, livestreams, social channels and event activations, placing the brand directly in front of the organization's global community of millions of players, creators and fans.

The agreement marks Cizzle's first partnership in e-sports and extends a strategy of embedding Cwench Hydration in performance-driven communities where the brand is present at the point of competition. Cwench Hydration is already the official hydration partner of USA Hockey, the official sports drink of USA Lacrosse and the U.S. national teams, and an official partner of Massachusetts Hockey, Minnesota Hockey, the Michigan Amateur Hockey Association and the New York State Amateur Hockey Association.

E-sports is among the largest and fastest-growing entertainment categories in the world, with the global e-sports audience estimated at approximately 640 million viewers in 2025. It is also a category defined by long training blocks and marathon competition days and one in which sponsorship has been dominated for a decade by high-sugar, caffeinated energy drinks. Formulated by Cizzle Brands' chief performance officer, Andy O'Brien, Cwench Hydration is an all natural, zero-sugar sports drink with five electrolytes and only 10 calories. It contains no caffeine or artificial flavours or colours, and is designed to support sustained hydration and performance.

"From a business standpoint, this partnership puts Cwench in front of one of the youngest, most global and most engaged audiences, and it does it in a category where we have a real advantage," said John Celenza, founder, chairman and chief executive officer of Cizzle Brands. "E-sports has been sponsored by energy drinks for a decade, but sugar and caffeine are the two things that work against a competitor who needs steady focus and reaction time across a full day of competition. We've grown Cizzle by being in the room, at the practices and at the tournaments where elite athletes and coaches actually make their decisions, and e-sports is no different. Steve built Luminosity from nothing in Toronto and bought it back because he was not finished with it. We have built Cizzle the same way, one partnership at a time, and that is what makes this a perfect fit."

Luminosity Gaming was founded in Toronto in 2015 and built championship-calibre teams, including the roster that won the MLG Columbus major in 2016, alongside some of the most recognizable names in content creation. Maida reacquired the organization in January, 2026, and has rebuilt it since, entering the Counter-Strike 2 competition in July, 2026.

"E-sports is one of the most demanding arenas out there, physically and mentally, even if people don't always think of it that way. Our players and creators are putting in long hours under real pressure, and having a partner like Cwench that actually cares about what athletes are putting into their bodies matters to us," said Steve Maida, founder of Luminosity Gaming. "This isn't just a logo on a jersey. It's two organizations that built something from the ground up, coming together to push performance forward for our entire roster."

About Cizzle Brands Corp.

Cizzle Brands is a vertically integrated sports nutrition company that is elevating the game in health and wellness. Through extensive collaboration and testing with leading athletes and trainers across several sports, Cizzle Brands has launched three game-changing brands: (i) Cwench Hydration, a better-for-you sports drink that is carried in over 6,900 locations in Canada, the United States and Europe; (ii) Spoken Nutrition, a premium brand of athlete-grade nutraceuticals that carry the prestigious NSF Certified for Sport qualification; and (iii) HappiEats, upgrading everyday eats with high performance foods such as Sport Pasta and SnakStars Sport Bites. It also owns and operates the Cwench hydration factory, a manufacturing facility that produces Cwench Hydration and other leading beverage brands in Tetra Pak packaging. All Cizzle Brands products are designed to help people of all ages achieve their best in competitive sports and in living a healthy, vibrant, active lifestyle.

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