Mr. Brendan Buckley of Jameson reports

JAMESON IRISH WHISKEY AND DICKIES UNITE FOR NEW LIMITED-EDITION COLLECTION TITLED 'CRAFTED TOGETHER'

Corby Spirit and Wine Ltd.'s Jameson, alongside iconic workwear brand Dickies, has launched Crafted Together -- a new workwear-inspired collaboration featuring apparel and accessories, available for purchase now across Canada. With Crafted Together, Jameson and Dickies join forces to connect their communities of modern-day creators across the globe, coming together over a Jameson.

The Crafted Together collection is available in 26 markets globally, including Canada, the United States, the United Kingdom and Asia. With shared values and matching uniforms, Jameson and Dickies are connecting kindred spirits with a collaboration that embraces a shared appreciation of community and raises a toast to the modern craftspeople of today.

The multipiece capsule collection includes signature pieces such as the iconic Dickies Eisenhower jacket, as well as overalls, beanies, caps and more. A new bespoke graphic, which pays homage to the original Jameson barrelman icon linked to the brand since the 1700s, can be found on select tees and hoodies. Products range from a suggested retail price of $20 to $80.

"Jameson Irish whiskey was founded in 1780 when workwear was the uniform of the working community, often seen in the local pub after a hard day's work," says Brendan Buckley, global marketing director for Jameson. "Meanwhile, Dickies began its life in 1922 as a quality and respected workwear brand. Craft and kinship underpin both brands and we are delighted to bring that shared ethos to life through the Jameson-Dickies Crafted Together collection."

Content for the new campaign was shot at the Midleton Distillery, Cork, Ireland, by Dublin-born, Brooklyn-based photographer Rich Gilligan, known for his photographic documentary approach to portraiture and fashion. The resulting creative presents a modern-day aesthetic of industrial workwear, and the blending of Jameson's and Dickies' communities.

"Quality craftsmanship is a long-standing pillar of our Dickies business, and deeply rooted in our workmanship community," says Sarah Crockett, Dickies chief marketing officer. "Dickies and Jameson teaming up feels like a natural partnership due to both brand identities and our shared DNA. We're thrilled to collaborate with Jameson to commemorate our brand stories and, most importantly, celebrate our loyal customers."

Brand fans can purchase items from the collection on-line at the Dickies website and find bottles of Jameson whiskey featuring the limited-edition label on shelves where alcohol is sold.

Video and stills of the collection are available to download on-line.

About Jameson Irish whiskey

Jameson Irish whiskey's story began in 1780 by founder John Jameson, who established a whiskey distillery in Dublin under the family motto, sine metu (without fear). Jameson personally selected barley and casks, and distilled his whiskey three times to create a smooth spirit that has become the world's No. 1 selling Irish whiskey today.

About Corby Spirit and Wine Ltd.

Corby Spirit and Wine is a leading Canadian marketer and distributor of spirits and imported wines. Corby's portfolio of owned brands includes some of the most renowned brands in Canada, including J.P. Wiser's, Lot No. 40, Pike Creek, and Gooderham & Worts Canadian whiskies, as well as Lamb's rum, Polar Ice vodka, McGuinness liqueurs and Ungava gin. Through its affiliation with Pernod Ricard SA, a global leader in the spirits and wine industry, Corby also represents leading international brands such as Absolut vodka, Chivas Regal, Aberlour, and the Glenlivet Scotch whiskies, Jameson Irish whiskey, Beefeater gin, Malibu rum, Kahlua liqueur, Mumm champagne, and Jacob's Creek, Stoneleigh, Campo Viejo and Kenwood wines. In 2018, Corby was named one of the 50 Best Workplaces in Canada by The Great Place to Work Institute Canada for the seventh consecutive year. Corby is a publicly traded company based in Toronto, Ont.