Mr. Michel Pepin reports

PROSPECT MEDIA GROUP LTD. (PROSPECT) LAUNCHES ENGAGE+: A SMARTER, DATA-DRIVEN EVOLUTION OF THE RETAIL FLYER

Ciscom Corp. and Prospect Media Group (PMG), a division of Ciscom, have launched Engage+, an innovative platform that transforms traditional flyer content into a high-performing, precision-delivered program.

"We're very excited about Engage+ as it builds on the advanced analytics Prospect has been using with retailers for years," said Sheri Rogers, president of Prospect Media Group. "We've taken the flyer, still one of retail's most important demand drivers, and extended it across every platform so it reaches customers with greater precision. Retailers no longer need to choose between traditional reach and digital intelligence. It's a smarter, more connected way to lift return on ad spend from the content retailers already invest in."

Engage+ -- the flyer, re-engineered

Engage+ uses existing flyer content and applies customer data, automation and optimized delivery to reach shoppers exactly when and where they are ready to buy. The result is better reach, less waste and measurable impact:

• Precision targeting: reaches high-opportunity customers most likely to act;
• Multichannel delivery: delivers across all channels -- print, digital, video, out-of-home -- whatever channels shoppers actually use;
• Real-time optimization: automatically adjusts channels and messages based on live performance;
• Measurable impact: ties exposure to outcomes such as traffic, sales and engagement;
• Smarter spending: reduces print waste, expands digital reach and improves returns using assets clients already produce.

Engage+ reflects Prospect's broader investment in AI-supported (artificial intelligence) analytics, automation and actionable intelligence, helping brands navigate a complex commerce landscape with greater clarity, speed and accountability.

"We're getting early traction as clients clearly require the unique features Engage+ offers when compared to the basic market offering," said Michel Pepin, president, chief executive officer and director of Ciscom. "Engage+ is a very positive outcome of our renewed investments in technology. As a market leader, we will roll out new technology-based products and services, which we will announce in the coming weeks."

About Prospect Media Group

Prospect is a commerce-focused, data-driven, integrated media agency serving a wide range of major retail, QSR (quick-service restaurant), financial, B2B (business-to-business) and pharma clients across Canada. With expertise in consumer data analytics, media planning and buying, Prospect optimizes both digital and traditional media channels. Leveraging over 25 years of experience, the agency provides clients with crucial insights to build effective integrated media strategies and maximize marketing expenditures.

About Ciscom Corp.

Ciscom actively invests in, acquires and manages market-leading companies within the information and communication technology (ICT) sector, with a specialty in adtech (advertising technology) and martech (marketing technology), targeting SMEs (small and medium-sized enterprises) with proven profitability. This approach allows entrepreneurs to monetize their equity and continue contributing and enhancing shareholder value through acquisitions. As a leader in omnimedia, particularly in data-driven marketing, Ciscom, through its subsidiaries, optimizes advertising spend across platforms, ensuring high ROI (return on investment) and customer engagement. Strategic ICT acquisitions bolster service offerings and shareholder value, marking Ciscom as an emergent force in the data-driven and technology market. Ciscom became an issuer in June, 2023, on the Canadian Securities Exchange and in October, 2023, on the OTCQB. Ciscom has two subsidiaries, namely Market Focus Direct and Prospect Media Group.

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