Mr. Steve Taylor reports

BLUERUSH PLEASED TO REPORT Q3 RESULTS FOR FISCAL 2024 WITH CONTINUED FOCUS ON DEVELOPMENT OF GENERATIVE AI CAPABILITIES, COST REDUCTION AND OPTIMIZATION OF GO-TO-MARKET ACTIVITIES

Bluerush Inc. has released its financial results for the three and nine months ended April 30, 2024.

"The future of Bluerush is very much about [artificial intelligence], positioning us to open new market opportunities while accelerating growth and new logo acquisition," said Steve Taylor, chief executive officer of Bluerush. "IndiVideo's architecture is ideally suited to allow for AI-generated videos to be created quickly and economically and for these videos to be personalized at scale."

Strategic and financial highlights:

• Bluerush selected by one of the world's largest asset managers to support communication to group retirement (401K) participants;
• Personalized artificial-intelligence-generated video capability will be ready to go to market by late fourth quarter or early first quarter; beta testing and receptivity from trial customers have been extremely positive and have helped refine road map;
• Funnel opportunities continue to expand with world-class customer base in the banking, insurance and wealth management verticals;
• Expenses continue to decline as the company adopts more efficient internal processes and go-to-market strategies.

"The sales funnel is in a better place than it has been since I assumed the role of CEO. We are operating in a leaner fashion, and, with AI becoming a bigger part of the story, I have never been more excited about the prospects for Bluerush and our shareholders," continued Mr. Taylor.

The company's full financial statements and management's discussion and analysis for the three and nine months ended April 30, 2024, are available under the company's profile on SEDAR+.

About Bluerush Inc.

Bluerush, through its wholly owned operating subsidiary, builds and delivers products and services that engage customers in the digital channels. Bluerush's flagship product, IndiVideo, is a disruptive, award-winning interactive personalized video platform that drives return on investment throughout the customer life cycle from increased conversions to more engaging statements and customer care. IndiVideo enables Bluerush clients to capture knowledge and data from their customers' video interaction, creating new and compelling data-driven customer insights.

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