Mr. Stephen Giblin reports

BIG ROCK BREWERY ANNOUNCES EXTENSION OF PARTNERSHIP WITH THE EDMONTON FOLK MUSIC FESTIVAL

Big Rock Brewery Inc. and Edmonton Folk Music Festival have extended their partnership.

As an independent craft brewery, community engagement and contributions are foundational to Big Rock and its ethos. Supporting events and artists is a long-standing tradition for Big Rock and Big Rock is proud to be partners with the Edmonton Folk Music Festival for over 30 years.

"My father, Ed McNally, founder of Big Rock, made it his mission to combine his passion for craft beer with his commitment to support cultural events and community," said Kathleen McNally, vice-chair of Big Rock's board of directors. "Big Rock's continued support for the arts community is driven by Ed's passion. At Big Rock, we continue to celebrate this legacy of supporting amazing art, talented artists and incredible audiences with our exceptional craft beer. We love being at this party."

Terry Wickham, producer of the Edmonton Folk Music Festival, says: "Big Rock has been a great partner for over 30 years. I try to have quality in all areas of the folk festival and Big Rock ensures that we have that in their range of beers and ciders."

"Community is at the heart of Big Rock, and we support numerous non-profits that work to make our communities brighter and bring people together," said Dave Maess, marketing manager of Big Rock. "The Edmonton Folk Music Festival celebrates those unmatched moments spent with great friends, incredible music and artists in the heart of our Canadian summers; we're excited to share those moments with our world-class craft beers in hand for 2023, and beyond."

Big Rock will be giving away Big Rock prize packs, which include tickets to the 2023 Edmonton Folk Music Festival, across the city of Edmonton this summer to commemorate the continuing partnership.

The 44th annual Edmonton Folk Music Festival will take place at Gallagher Park in Edmonton, Alta., from Aug. 10 to 13, and Big Rock is excited to be shoulder to shoulder with music lovers -- just like its craft beer, it is an event for everyone. See you on the hill.

About Big Rock Brewery Inc.

In 1985, Mr. McNally founded Big Rock to contest the time's beer trends. Three bold, European-inspired offerings -- bitter, porter and traditional ale -- forged an industry at a time heavy on easy drinking lagers and light on flavour. Today, its extensive portfolio of signature beers, continuing seasonal offerings, six ciders (Rock Creek Cider series), custom-crafted private-label products and other notable, licensed alcoholic beverages keeps Big Rock at the forefront of the craft beer revolution and still proudly contesting the beer and alcoholic beverage trends of today. Big Rock has brewing operations in Calgary, Alta., Vancouver, B.C., and Toronto, Ont.

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