Toronto, Ontario--(Newsfile Corp. - February 5, 2026) - BrandPilot AI Inc. (CSE: BPAI) (OTCQB: BPAIF) ("BrandPilot" or the "Company") today announced the launch of AdAi for Conquesting, a new capability designed to improve efficiency and discipline in competitive search advertising.

Conquesting campaigns traditionally require brands to bid continuously against competitors, often resulting in elevated cost-per-clicks and inconsistent returns. AdAi for Conquesting applies real-time monitoring of competitor activity and activates bids selectively during periods of competitor inactivity such as paused campaigns or exhausted budgets, allowing brands to participate in competitive auctions without sustained high-cost bidding.

An alpha test of the new Conquesting feature is currently underway with a leading digital bill pay and payments platform. Early observations from the alpha program indicate improved efficiency signals versus traditional conquesting approaches, including reduced exposure to sustained high-cost bidding environments. Results from the alpha program are being used to inform product refinement and broader market rollout.

"Conquesting has historically been one of the most expensive and least efficient acquisition strategies in paid search," said John Beresford, Chief Revenue Officer of BrandPilot AI. "AdAi for Conquesting flips that model by applying real-time intelligence and automation. Instead of overpaying to fight competitors at all times, brands can enter the auction only when conditions are favorable, preserving margins while still capturing high-intent demand."

BrandPilot AI is introducing the new capability alongside its core offering at the Digital Marketing Masterclass in Toronto on February 18, 2026. The company will be engaging senior marketing and e-commerce leaders focused on improving advertising efficiency, transparency, and return on ad spend in an increasingly automated media environment.

The launch of this new conquesting capability, combined with BrandPilot AI's participation in industry Masterclasses, reinforces the Company's commitment to staying aligned with market needs while delivering AI-driven solutions focused on measurable, sustainable growth.

About BrandPilot AI

BrandPilot AI (CSE: BPAI) is a performance marketing technology company headquartered in Toronto, focused on identifying and eliminating inefficiencies in digital advertising for global enterprise brands. The Company's core offering, AdAi, analyzes live advertising activity to surface cannibalistic and economically inefficient spend, enabling advertisers to recover wasted budget and reallocate it more effectively.

BrandPilot is purpose-built to address structural challenges in modern digital advertising, where increasing automation and scale can reduce transparency and accountability. Operating as an independent performance and validation layer, the Company helps enterprises gain clearer visibility into how advertising dollars are spent, where value is being diluted, and how performance can be improved with greater confidence.

Forward-Looking Statements

This news release contains "forward-looking information" within the meaning of applicable securities laws relating to the business of BPAI. Any such forward-looking statements may be identified by words such as "expects", "anticipates", "believes", "projects", "plans" and similar expressions. Readers are cautioned not to place undue reliance on forward-looking statements. Statements about, among other things, BPAI's strategic plans, including statements regarding the development, testing, refinement, and broader rollout of the AdAi for Conquesting capability, anticipated product performance, market engagement initiatives, and the Company's ability to deliver measurable advertising efficiency improvements, are all considered forward-looking information. These statements should not be read as guarantees of future performance or results. Such statements involve known and unknown risks, uncertainties and other factors that may cause actual results, performance or achievements to be materially different from those implied by such statements. BPAI assumes no responsibility to update or revise forward-looking information to reflect new events or circumstances unless required by applicable law.

Forward-looking statements involve significant risk, uncertainties and assumptions. Many factors could cause actual results, performance or achievements to differ materially from those discussed or implied in the forward-looking statements. These risks and uncertainties include, but are not limited to: the outcome and timing of alpha testing activities; the ability of AdAi for Conquesting to perform as intended in live market environments; variability in advertiser adoption and usage patterns; changes in digital advertising platforms or auction dynamics; competitive pressures; regulatory or industry developments; and the Company's ability to execute its product development and commercialization strategy. These factors should be considered carefully and readers should not place undue reliance on the forward-looking statements. Although the forward-looking statements contained in this news release are based upon what management believes to be reasonable assumptions, the Company cannot assure readers that actual results will be consistent with these forward-looking statements. These forward-looking statements are made as of the date of this news release, and the Company assumes no obligation to update or revise them to reflect new events or circumstances, except as required by law.

Neither the Canadian Securities Exchange, nor its Regulation Services Provider (as that term is defined in the policies of the Exchange) accepts responsibility for the adequacy or accuracy of this release. No stock exchange, securities commission or other regulatory authority has approved or disapproved the information contained herein.

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