Ms. Chelsie Hodge reports

BLENDER BITES LAUNCHES INTO WALMART USA

Blender Bites Ltd.'s United States subsidiary, Blender Bites U.S. Ltd., is launching at Walmart USA, with product now ready to ship to approximately 1,600 Walmart locations across the United States. This collaboration marks a significant milestone for the company, catapulting the Blender Bites' brand and placing it firmly on the map as a strong player in the frozen beverage category.

Blender Bites' 1-Step Smoothies are a frozen innovation made to simplify the smoothie process, and are made with organic fruits, greens and functional ingredients such as pro-biotics and immune-supporting vitamins and minerals. They are certified organic, gluten-free, dairy-free, soy-free and contain no added sugars. Blender Bites' 1-Step Frappes are a healthier take on the traditional Frappuccino and contain 50-per-cent less sugar, calories and carbohydrates. They are also dairy-free, gluten-free and contain functional ingredients such as adaptogenic mushrooms and collagen. Both items can be made with the use of a blender or a shaker cup offering customers a convenient option to enjoy at home or on the go.

Walmart will carry three of Blender Bites' 1-Step Smoothie SKUs (stock-keeping units) including top sellers Liquid Sunshine with a good source of mood-boosting Vitamin D, Daily Defen-C with immune supporting probiotics, and Power Berry with seven organic greens and a good source of energizing B vitamins. Walmart has also listed two of the company's 1-Step Frappes including Mindful Mocha with cognitive supporting lion's mane mushroom and Caramel Collagen with skin, hair and joint supporting collagen.

With this launch, Blender Bites has transitioned from a thriving Canadian start-up to a prominent household brand across North America. The company's unwavering commitment to quality, innovation and consumer satisfaction has been instrumental in launching at Walmart. As a female-founded and led company, Blender Bites takes pride in collaborating with Walmart.

Julianne Hough, the esteemed celebrity advocate for Blender Bites, has been instrumental in creating a seamless marketing push that perfectly aligns with this launch. The company has been working with Walmart USA over the past 18 months to ensure that every aspect of the business is meticulously prepared for this major launch.

"We are thrilled to bring Blender Bites to Walmart's vast network of stores across the U.S.," says Chelsie Hodge, Blender Bites chief executive officer and founder. "Walmart has shown incredible support of a diversity founded brand and has shown true collaboration over the past 18 months. This opportunity is by far the most significant in our company's history, and it represents a transformative step towards our goal of becoming a household name in the frozen food and beverage category."

The Blender Bites team has spared no effort in scaling every aspect of the business to ensure a smooth and successful launch in collaboration with Walmart USA. Customers can expect to find Blender Bites' products on Walmart shelves in the U.S. starting from Aug. 21, 2023, as well as on the Walmart website.

About Blender Bites Ltd.

Blender Bites is a multiaward-winning Canadian company involved in the development and marketing of a line of premium, frozen functional food and beverages.

Blender Bites products are made with ingredients that are organic, non-genetically modified, gluten free, dairy free and soy free. Blender Bites was founded in 2016 and first launched to market in Western Canada in 2017 with a preportioned one-step smoothie product that is free of any unnecessary inner plastic packaging. Blender Bites products are distributed internationally across Canada and the United States, and are currently sold in over 1,000 stores, including Walmart, Sobeys, Loblaws, Safeway, Save-On-Foods, Real Canadian Superstore, Whole Foods Market, Buy-Low/Nesters, IGA and Thrifty's.

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