Mr. Michael Moskowitz reports

NORTHSTAR GAMING BUILDS UPON ITS INDUSTRY-LEADING CONTENT VERTICAL WITH LAUNCH OF "SPORTS INSIGHTS 2.0"

Northstar Gaming Holdings Inc. is enhancing its industry-leading Sports Insights content throughout 2024 with new features, design, stats and a smoother user experience.

Northstar's Sports Insights product is a key differentiating feature that supports the company's position as a premium brand and industry leader at the intersection of betting and sports media. The content includes analysis of coming events, betting strategies and helpful tips. Since Sports Insights is integrated directly within Northstar's sportsbook, users can wager directly from the content without leaving the betting environment.

"In a crowded on-line gaming marketplace, we believe Northstar is unique in offering this depth of betting content and insights seamlessly integrated into its betting app," said Michael Moskowitz, chair and chief executive officer of Northstar. "Over the next several months, we will be rolling out groundbreaking upgrades to give our players more of what they want and how they wish to receive it. We expect Sports Insights 2.0 to further cement Northstar Bets as a premium and innovative on-line betting brand."

Sports Insights has been an integral part of the Northstar Bets offering since its launch in 2022. From the outset, Northstar has provided bettors with premium, easy-to-access statistics, analysis and pick recommendations on the players, teams and events that matter most to Ontarians, differentiating the brand, creating loyalty and producing higher levels of engagement. Results to date have validated this approach, with Sports Insights readers proving to generate more value and higher deposits than other players.

New features and upgrades expected to launch throughout 2024 include:

• A redesign of the Sports Insights homepage, including a live scoreboard ticker, live odds, trending topics, hero carousel and greater promotion of on-site offers/promotions;
• Deeper integration between the sportsbook and Sports Insights to provide easier access to betting picks, trends and stats;
• More dynamic always-on content, including live odds widgets, live box scores, scoreboards and Twitter/X feeds;
• Enhanced statistics focusing on stats that matter to sports bettors, including game logs and individual player stats;
• More casino and novelty markets content, including announcements, offers and game reviews;
• Proprietary application programming interfaces that make the model scalable and simpler to replicate with new third party media partners or with new operators;
• New content and features such as shareable, social-friendly weekly sports quizzes to drive engagement and loyalty.

Northstar Bets employs a team of local sports betting writers who generate daily Insights content under their own names, creating a distinct and authentic voice valued by readers. The team comprises trained journalists who help ensure that all content meets the highest standards of accuracy while also being entertaining and informative.

Sports Insights content can be found on the Northstar Bets website and app under the heading Sports Insights as well as multiple third party media sites, including the Toronto Star, Hamilton Spectator, Waterloo Record, Peterborough Examiner and the Niagara Falls Review under the sports betting menu.

About Northstar Gaming Holdings Inc.

Northstar proudly owns and operates Northstar Bets, a made-in-Ontario casino and sportsbook gaming platform that provides players with a uniquely local, premier user experience. The Northstar Bets sportsbook provides real-time news, stats, analysis and scores directly in the betting environment along with the most popular on-line casino games. Northstar's subsidiary, Slapshot Media Inc., provides managed services to Northstarbets.com, an i-gaming site owned and operated by the Abenaki Council of Wolinak.

A Canadian company, Northstar is uniquely positioned to become a convergence leader in the intersection of sports media and sports wagering thanks to its partnerships and agreements with leading media companies. Northstar is committed to operating at the highest level of responsible gaming standards.

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