Mr. Michael Moskowitz reports

NORTHSTAR GAMING IS FIRST TO MARKET WITH A NEW AI SPORTS BETTING TOOL

Northstar Gaming Holdings Inc. has provided details of a new feature that uses artificial intelligence (AI) to provide customers with the convenience of a daily menu of personalized sports bets.

This unique feature, developed by AI and machine language personalization software provider Epoxy.ai, is new to the Ontario market and underscores Northstar's commitment to continually strive to provide customers with an exceptional premium betting experience.

The new AI tool learns customer betting patterns and preferences to create increasingly individualized best fit betting options, adding a new level of intuition to sports betting. The beta version of the product has been integrated into the Northstar Bets platform and is now available for single bets, parlays and same-game parlays. Northstar customers can log in to find the bets "trending for you" on the home page of the sportsbook.

The agreement with Epoxy highlights Northstar's premium offering and distinctive market position established by building its platform on best-of-breed technologies and content from around the world. As a smaller player competing against much larger betting companies, Northstar's ability to utilize its first-mover advantage and maintain its focus on agility and innovation sets the company apart.

"Northstar is committed to innovate in ways that deliver unique added value to our discerning customers," said Michael Moskowitz, chair and chief executive officer of Northstar Gaming. "Today's consumer is accustomed to on-line products and services that are personalized to their preferences, whether it be for shopping, music or TV streaming. Personalization creates betting experiences tailored to the user, presenting them with what they want, how and where they want it."

The AI tool sifts through vast amounts of data to give insights that help bettors effortlessly discover high-quality bets that align with their preferences. The more a customer uses the Northstar Bets platform, the more effectively the AI can offer relevant betting options that save time and simplify the betting process.

Northstar's market-leading AI feature is expected to attract new users, drive engagement and significantly enhance the overall betting experience during the NFL season and for soccer and the coming NBA and NHL seasons.

About Northstar Gaming Holdings Inc.

Northstar proudly owns and operates Northstar Bets, a made-in-Ontario casino and sportsbook gaming platform that provides players with a uniquely local, premier user experience. The Northstar Bets sportsbook provides real-time news, stats, analysis and scores directly in the betting environment along with the most popular on-line casino games. Northstar also provides managed services to Spreads.ca, an i-gaming site owned and operated by the Abenaki Council of Wolinak.

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