The Globe and Mail reports in its Friday edition that consumer electronics retailer The Source is getting a new name -- again. The Globe's Alexandra Posadski writes that Bell Canada and Best Buy Canada have struck a partnership that will rebrand 165 The Source stores (formerly RadioShack) as Best Buy Express. Bell and Best Buy will invest in updating the stores and expanding their product selection, customer service and employee training, the two companies said in a joint statement Thursday. There were nearly 300 The Source stores at last report; the stores not included in the partnership will close this year. The updated Best Buy Express stores will sell consumer electronics, plus wireless, Internet, television and home phone services exclusively from Bell, including from the telco's Virgin Plus and Lucky Mobile brands. Bell will be responsible for operating the stores and its staff will be Bell employees who receive training from both companies. Bell declined to say what the ownership structure of Best Buy Express will be under the partnership. The Source is a subsidiary of Bell, which acquired the electronics retailer for an undisclosed amount to boost its retail footprint in 2009, when the chain had 750 stores.
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