Mr. John Watson reports

BELL CANADA AND SERVICENOW TO TRANSFORM THE TELECOMMUNICATIONS SERVICE EXPERIENCE FOR CANADIAN BUSINESSES

Bell Canada (owned by BCE Inc.) and ServiceNow, the leading digital workflow company making the world work better for everyone, have arranged a collaboration to help transform the telecommunications service experience for Canadian businesses. With unparalleled capabilities in the Canadian market, Bell will integrate leading technologies with the ServiceNow platform tailored to the unique needs of the telecommunications industry, leveraging FX Innovation's deep expertise to deliver exceptional value and service to Bell's business clients.

Empowering Bell's business clients

Bell's investment in ServiceNow's solutions underscores its commitment to business client empowerment and sets a new benchmark for excellence in the telecom sector. In response to customer demand for simplification, the platform will offer Bell's customers streamlined service provisioning, improved operational efficiencies and a more intuitive user experience.

A first in Canada, ServiceNow's Service Bridge application will enable Bell and Bell's ServiceNow customers to connect processes and facilitate interactions throughout the customer life cycle and will benefit clients with:

• Purpose-built telecom solutions that align with unique business needs, ensuring more efficient and effective service delivery; what once may have taken days or weeks will be delivered in just hours or days;
• Powerful automation capabilities that will enable Bell to offer faster and more reliable services, enhancing customer satisfaction;
• AI-driven (artificial intelligence) insights that will be used to develop innovative solutions to elevate customer service and predictive maintenance, ensuring a pro-active approach to customer needs, with greater visibility to order and issue status.

With the capabilities provided by Service Bridge, Bell will meet its business customers in the channel of their choice and deliver frictionless experiences while driving automation and pro-active care.

Quotes

"The collaboration with ServiceNow is a cornerstone in Bell Canada's transformation from a traditional telco to a tech services and digital media leader. We are investing strongly in elevating our business client experience. The collaboration with ServiceNow will make the end-to-end experience -- from ordering to provisioning to service assurance -- easier and more effective and serve the unique needs of each client," stated John Watson, group president, business markets, customer experience and AI, Bell Canada.

"FX Innovation's long-standing experience with ServiceNow's advanced solutions will be instrumental in driving Bell's transformation, ensuring that we not only meet but exceed the evolving digital demands of our customers," stated Guillaume Bazinet, chief executive officer of FX Innovation.

"ServiceNow is committed to delivering continuous innovation for telecommunications customers, helping create better experiences while improving profitability and operational efficiency. The collaboration marks a new era in telecommunications and will help ensure that Bell Canada remains at the forefront of the telecommunications industry, ready to adapt to the evolving landscape and meet customer needs," stated Rohit Batra, general manager, telecommunications, media and technology industry, ServiceNow.

In addition to integrating ServiceNow into the Bell service ecosystem, Bell is also a member of ServiceNow's product advisory council for telecom. As ServiceNow commits to develop solutions to meet the needs of Bell and Bell's customers, Bell will help ServiceNow evolve its suite of telecom products and solutions for the future.

About Bell Canada

Bell is Canada's largest communications company, providing advanced broadband wireless, TV, Internet, media and business communication services throughout the country. Founded in Montreal in 1880, Bell is wholly owned by BCE.

About FX Innovation

FX Innovation believes that responsible technology in the hands of passionate, expert people can lead to innovation for a better world. Certified across Microsoft Azure, AWS, Google Cloud and ServiceNow, FX Innovation provides hybrid and multicloud and enterprise service management professional and managed services. FX Innovation is reinventing the IT (information technology) experience, powered by ServiceNow, which gives its customers self-service, role-based visibility and control over what matters to IT most: service excellence, cost management, operational health, security and compliance. Founded in 2002, FX Innovation invests in people, technology, education and sustainability to help its customers achieve their business and competitive goals. FX Innovation is an independently operated company of Bell Canada.