The Globe and Mail reports in its Monday edition that competition between Canada's telcos has intensified in the wake of Rogers Communications' takeover of Shaw Communications, but some industry analysts predict that the trend could be short-lived. The Globe's Alexandra Posadski writes that last week, Freedom Mobile -- the wireless carrier recently acquired by Quebecor's Videotron -- introduced a new $50 wireless plan that comes with 40 gigabytes of data that can be used anywhere in Canada or the United States. Previously, the data for Freedom's customers would be throttled when they were outside of Freedom's network in Ontario, Alberta and British Columbia. Meanwhile, Rogers and BCE's Bell Canada have entered into what Bank of Nova Scotia analyst Maher Yaghi characterized as a "very public price war" on wireless and home Internet bundles. Rogers launched a suite of new cellphone plans in early May, with discounts available for customers who also purchase Internet or television service from the company. Rogers wireless president Phil Hartling said the move aims to capitalize on Rogers's much larger market for bundled services after its $20-billion acquisition of Shaw's cable network in Western Canada.