01:17:56 EDT Fri 10 Apr 2026
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Aluula Composites Inc (2)
Symbol AUUA
Shares Issued 30,865,070
Close 2026-04-09 C$ 2.90
Market Cap C$ 89,508,703
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Aluula Composites appoints Choo as CFO

2026-04-09 21:05 ET - News Release

Ms. Sage Berryman reports

ALUULA COMPOSITES APPOINTS ZHE CHOO AS CHIEF FINANCIAL OFFICER

Aluula Composites Inc. has appointed Zhe Choo as chief financial officer, who will start June 8, 2026.

Ms. Choo joins Aluula at a pivotal stage as the company advances its scale-up strategy, including expanded manufacturing capacity, increasing commercial traction across multiple end-markets, and the continued evolution of its public company governance, reporting and capital allocation infrastructure.

Most recently, Ms. Choo served as chief financial officer of Kits Eyecare Ltd., where, during her nearly six years with the company, she was a key member of the executive leadership team driving growth and operational maturation across the finance function. She helped guide Kits through a period of significant revenue expansion, growing annual revenue more than 2.5 times, from $75-million to over $200-million. She played a central role in three interconnected areas of financial leadership: establishing and scaling manufacturing operations reporting to support rapid production growth; building the analytical and reporting infrastructure that connected financial performance to operational decision-making; and recruiting and leading the high performing finance and reporting teams that sustained both. Throughout this period, she strengthened internal controls, board reporting and financial planning processes appropriate for a scaling public company.

"Zhe brings exactly the blend of operational finance, manufacturing scale-up experience and public company discipline that Aluula needs at this stage of our growth," said Sage Berryman, chief executive officer and president of Aluula. "Her experience building systems, teams and decision frameworks in a fast-growing, product-led manufacturing business will be invaluable as we expand capacity, deepen customer relationships and execute on our long-term growth strategy."

"Aluula has built something genuinely differentiated and the momentum across its end-markets reflects that. I am energized by the opportunity to help build the financial foundation that turns that momentum into long-term, sustainable growth, and I look forward to partnering with the leadership team and the board to execute on it," said Ms. Choo.

Ms. Choo is a Canadian chartered professional accountant (CPA, CA) and began her career with global accounting firms PwC and EY. She brings over 20 years of international experience supporting growth-oriented technology and manufacturing companies across financial reporting, planning, risk management, governance and capital markets readiness.

About Aluula Composites Inc.

Aluula is an ultralight, high performance and recycle-ready composite materials brand that enhances the performance of outdoor gear, as well as commercial and industrial equipment. Proudly owned and manufactured on the Canadian West Coast, Aluula's innovation is driven by a deep understanding that equipment does not need to sacrifice performance for sustainability. Aluula's materials are known for their unique construction capabilities and their ability to make products lighter, stronger and more sustainable.

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