Mr. Patrick Cole reports

ACE FOODS SIGNS SALES REPRESENTATIVE AGREEMENT WITH SEACREST SALES AND MARKETING

Armada Mercantile Ltd., through its 33-per-cent ownership in Ace Foods, is expanding its London Dairy ice cream distribution business in northeast United States. Ace Foods has signed a sales representation agreement with Seacrest Sales and Marketing as of July 1, 2026. Seacrest plans to focus on the broader opportunity represented by the conventional retailers they service in the northeast/Mid-Atlantic market as well as food (grocery stores and supermarkets), drug (pharmacies) and mass (big-box stores, wholesale clubs and discount centres) such as Wakefern and ShopRite supermarkets. Additionally, Seacrest has relationships with major distributors that service retailers such as Key Food, C-Town, Bravo Banners, Associated Stores, FoodTown, over 1,000 Dodegas in New York, and supply ice cream products to 7- Eleven and CVS. If executed successfully, the relationship could significantly increase the availability of London Dairy Ice Cream products across high-volume retail channels in the northeastern U.S. For Armada Mercantile, stronger sales at Ace Foods could increase the value of its 33-per-cent investment, although this announcement does not guarantee specific revenue or earnings growth.

About Ace Foods

Ace Foods is master/importer distributor of the London Dairy (London Dairy Ice Cream) ice cream brand in the U.S. London Dairy is a leader in the global ice cream market, selling in more than 35 countries around the world and supported financially by a multibillion-dollar foods conglomerate. Ace Foods has obtained the approval(s) to import London Dairy Ice Cream into the U.S., including permits and approvals, from the USDA and Food and Drug Administration.

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