Ms. Nisha Grewal reports

AMBARI BRANDS INITIATES DEVELOPMENT OF AI-POWERED BEAUTY SOFTWARE AND APPLICATION "SCARLETT"

Ambari Brands Inc. has initiated research and development toward an artificial intelligence-powered beauty software and application, named Scarlett. The software will aim to leverage cutting-edge artificial intelligence (AI) technology to enhance personalized beauty experiences.

For personal users, Scarlett will be available through an application that offers a range of features. The application's AI-powered colour matching feature will analyze skin tones and undertones, providing recommendations for foundation, blush, lipstick and eyeshadow shades. With Scarlett's virtual makeup try-on function, users will also be able to experiment with different makeup looks and shades in real time using their smart phones. Additionally, Scarlett's personalized skin care assistant will analyze close-up photos of users' faces to offer customized skin care product suggestions, helping them achieve their desired skin goals.

For business-to-business (B2B) applications, Scarlett's AI-powered makeup selection software will offer beauty stores two engaging solutions. Integrated with tablets and iPads, the software will provide an intuitive interface for beauty store staff to assist customers with selecting makeup products. It will offer virtual try-on capabilities, allowing customers to visualize different makeup looks before making a purchase. The software will also analyze customers' preferences and provide them with recommendations, streamlining the sales process and enhancing the customer experience. With Scarlett's B2B software, beauty stores will be able to operate more efficiently, reduce costs and improve their customer experience. The software will be operated through beauty booths installed in retail stores, where customers will be able to enter a booth and undergo a skin assessment that relies on Scarlett's AI technology and a suite of high-powered cameras. The cameras will analyze customers' skin and provide product recommendations that will work best for their skin conditions.

The company hopes that Scarlett will be able to assess customers' skin more accurately than humans, given that, within seconds, the program's AI technology will be able to analyze thousands of ingredients across thousands of products, recommending the best products for individual users. In doing so, Scarlett would be able to harness the entire corpus of knowledge available on the Internet about beauty and funnel it into recommendations for users. Once developed and, if successfully executed, Scarlett could reduce the need for human beauty advisers in retail stores.

According to the latest market intelligence research report by InsightAce Analytic, the global artificial intelligence (AI) in beauty and cosmetics market size was valued at $2.70-billion (U.S.) in 2021, and it is expected to reach $13.34-billion (U.S.) in 2030, reflecting an expected compound annual growth rate of 19.7 per cent from 2021 to 2030.

The development of Scarlett aligns with the company's vision to provide innovative solutions that cater to evolving consumer preferences and enhance the beauty journey. The initial phase of the project will focus on refining the AI algorithms that will be used in accurate colour matching, optimizing virtual makeup trials and creating an intuitive user interface. Through this process, Ambari intends to collaborate with industry experts, leveraging their knowledge and insights to ensure Scarlett meets the highest standards of functionality and user experience.

"We are excited to embark on this research and development journey for Scarlett. With the growing demand for personalized beauty solutions, we believe Scarlett has the potential to revolutionize the way consumers interact with beauty products and skin care routines," said Nisha Grewal, chief executive officer of Ambari. Ambari remains committed to its core values of innovation, user-centric design and technological excellence. The company anticipates sharing further updates on the progress of Scarlett as it advances through the development stages.

Additionally, Ambari is pleased to announce it has launched a website to cover this division of the company.

About Ambari Brands Inc.

Ambari is a company committed to transforming the beauty industry through its AI technology Scarlett and product lines that are carried in the world's largest retailers.

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