(via TheNewswire)

The Havana Roasters Coffee Cuban Bakery & Sandwich Bar — the brand’s first licensed retail location and the operating template for planned expansion — is now serving customers.

HOLLYWOOD, CA – TheNewswire - Sept. 23, 2026 - Havana Roasters Coffee Companies Inc. (“HRC” or the “Company”) (OTC: THRC) announces that its first licensed Havana Roasters Coffee Cuban Bakery & Sandwich Bar in Hollywood, California is now open to the public. The café opened in a phased “soft” format, with a formal grand opening celebration to be announced.

The opening turns more than two years of lease acquisition, design, permitting, and build-out into an operating, revenue-generating store — the first under HRC’s license to HRC Hospitality Corp., through which the Company earns licensing fees and holds an equity stake.

An Authentic Ventanita in the Heart of Hollywood

The flagship brings an authentic Cuban Ventanita experience to a modern café: the Company’s artisan-roasted cafecito, colada, cortadito, and café con leche; a scratch bakery making pastelitos and traditional desserts on site; and a sandwich bar serving Cuban classics built to order. A walk-up window is designed to extend service into evening and late-night hours on one of the busiest corridors in the Hollywood Hills Franklin Village area of Los Angeles.

Click Image To View Full Size

Havana Roasters Coffee Cuban Bakery & Sandwich Bar ,
Flagship Hollywood Location

The café is operating with a limited menu and controlled volume while the team fine-tunes systems and training under real customer conditions, with the full menu and extended hours to follow.

“We didn’t spend two years building this store to open it quietly — we opened it carefully,” said Gabriel Martinez, Chairman and CEO. “Miami taught the country what Cuban coffee is. Hollywood is where we introduce it to the rest of the world — one window, one cup, and one customer at a time.”

What the Opening Means for Shareholders

The opening marks a structural change for the Company: the HRC brand is no longer only licensed, roasted, and distributed, but experienced directly by consumers — and contributing through licensing fees and equity participation. Management believes the flagship advances four strategic objectives:

• Proof of concept — validating consumer appeal beyond South Florida, in the nation’s second-largest media market.  

• A replicable template — the standardized format required for a credible franchise offering.  

• A product laboratory — a venue to test packaged goods, single-serve, and ready-to-drink concepts before wholesale commitment.  

• Brand visibility — a Hollywood flagship generating earned media and awareness that support every other channel.  

Location: Havana Roasters Coffee Cuban Bakery & Sandwich Bar, 5931 Franklin Avenue, Hollywood, CA 90028. Current hours are posted at the location and on the Company’s website.

About Havana Roasters Coffee Companies Inc.

Havana Roasters Coffee Companies Inc. (OTC: THRC) is the exclusive license holder and commercialization arm for Havana Roasters Coffee ® , a premium Cuban-style coffee brand based in Florida and expanding to Los Angeles. Through its license, the Company develops and markets artisan-roasted coffees, consumer packaged goods, food and beverage offerings, retail and franchise concepts, and hospitality services. HRC executes a multi-channel growth strategy designed to scale the Havana Roasters Coffee® brand across wholesale, retail, franchise, and e-commerce markets.

More information is available at thehrccompanies.com .

Media Contact

Leonard Braumberger, Director of Communications & Marketing

Tel. 310-841-5574

Email: media@thehrccompanies.com

Corporate Contact

Gabriel Martinez, CEO

Email: gabriel@hrcholdingscorp.com

FORWARD-LOOKING STATEMENTS

This press release contains forward-looking statements within the meaning of federal securities laws. All statements other than statements of historical fact included in this release are forward-looking statements relating to analyses and information that are based on forecasts of future results and amounts that are not yet determinable. These statements relate to future prospects, developments, and business strategies and may use terms such as “anticipate,” “believe,” “could,” “estimate,” “expect,” “intend,” “may,” “plan,” “predict,” “project,” “target,” and “will,” or similar phrases referencing assumptions. Although the Company believes that its plans, intentions, and expectations are reasonable, there is no assurance that those plans, intentions, or expectations will be achieved. All forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those expressed or implied, including, without limitation, risks related to the performance of the Hollywood location, the timing of its full menu, extended hours, and grand opening, staffing and supply chain conditions, permitting and regulatory requirements, consumer acceptance, and the Company’s ability to fund and execute its expansion strategy.

Forward-looking statements are made only as of the date of this publication. The Company undertakes no obligation to publicly update or revise any forward-looking statement except as required by law.

###

Copyright (c) 2026 TheNewswire - All rights reserved.