The Globe and Mail reports in its Saturday edition that Lululemon athletica fell more than 15 per cent on Friday as investors reacted to lower revenue projections and a U.S. slowdown. A Canadian Press dispatch to The Globe reports that Lululemon's fourth quarter, which ended Jan. 28, brought $669.5-million in earnings, up from $119.8-million a year earlier (all figures U.S.). However, the company estimates its fiscal 2024 revenue will range between $10.7-billion and $10.8-billion. Analysts on average had expected $10.9-billion. The projections came as Lululemon chief executive officer Calvin McDonald lamented a sluggish U.S. market. "As you've heard from others in our industry, there has been a shift in the U.S. consumer behaviour of late, and we're navigating what has been a slower start to the year in this market," he said Thursday. Lululemon has also noticed an increase in younger shoppers, which necessitate smaller sizes and covet a wider selection of colours that were not always on hand. TD Cowen analyst John Kernan says, "As you've heard from others in our industry, there has been a shift in the U.S. consumer behaviour of late, and we're navigating what has been a slower start to the year in this market."