The Clean beauty pioneer is expanding access to plant-powered, EWG VERIFIED® cosmetics and skin care at more than 500 Sprouts locations nationwide

OAKLAND, Calif. -- (Business Wire)

Well People, the award-winning, high-performance clean beauty brand powered by plants from e.l.f. Beauty (NYSE: ELF), today announced its launch at Sprouts Farmers Market. Beginning today, November 9, a curated assortment of Well People cosmetics and skin care will be available in more than 500 Sprouts stores nationwide and on Sprouts.com, bringing clean beauty into the wellness routines of Sprouts shoppers across the country.

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Well People brings its clean, plant-powered beauty essentials to Sprouts Farmers Market nationwide.

For nearly two decades, Well People has been creating high-performance, clean cosmetics and skin care powered by plants — long before it was cool. The expansion into Sprouts brings together two brands with a shared commitment to clean ingredients, transparency and wellness for the whole self, making it easier for consumers to bring the same consideration to what goes on their skin as what goes in their bodies.

“When we started Well People, we believed clean beauty belonged in the same conversation as clean eating and clean living,” said Shirley Pinkson Mañas, Well People Co-Founder. “Today, clean beauty isn't a niche, it's the new standard. Sprouts has long been a trusted destination for mindful living, and now its community can shop their makeup and skincare with the same confidence they bring to the rest of their wellness routine — without compromising on performance or paying a premium for peace of mind.”

Well People is the color cosmetics brand with the most Environmental Working Group (EWG) VERIFIED® products in the industry, with more than 100 products meeting EWG’s rigorous standards for health, transparency and safety. The brand is also the first and only cosmetics brand with the Sorette Seal of Approval for Motherhood, with Well People essentials reviewed against Sorette’s science-backed product standards to help moms navigate product choices with greater clarity.

That commitment has particular relevance for the Sprouts community, including new and expecting moms seeking clean, accessible products as part of their broader wellness routines. Well People products are clean and vegan, pregnancy-friendly, dermatologist-developed and double-certified by Leaping Bunny and PETA as cruelty free, with formulas made without more than 2,500 ingredients. The brand is also proud to have products made in Fair Trade Certified™ facilities.

Accessibility has been core to Well People since its founding. The brand’s full assortment is priced at $30 and under, and the assortment available at Sprouts ranges from $12 to $26, giving shoppers another way to discover high-performance clean beauty without paying a premium.

The partnership comes as beauty and wellness routines continue to converge, with grocery now representing the second-largest beauty sales channel globally. For Sprouts shoppers already paying close attention to ingredients, sourcing and wellness as they fill their grocery carts, Well People makes it possible to bring those same standards into their beauty routines.

Available in the Beauty & Wellness aisle of the Vitamins & Body Care department the curated assortment spans skin care, eye, cheek and lip essentials, including Well People’s Juice Cleanse Soothing Aloe Face Cleanser, Fresh Dew Snow Mushroom Gel-Cream Moisturizer, Daygleamer Mineral Sunscreen Serum SPF 34, Expressionist eye and brow essentials, Poutlove Peptide Lip Balm and Lush Lip Tinted Oil.

The chain-wide rollout brings Well People to more than 500 Sprouts locations, making clean beauty easy to discover as part of the weekly grocery and wellness shop. Well People products will be available beginning November 3 at Sprouts Farmers Market locations nationwide and on Sprouts.com.

Well People is also available at wellpeople.com, Amazon, Target, Ulta.com and Thrive Market.

About Well People

e.l.f. Beauty (NYSE: ELF) is fueled by a belief that anything is e.l.f.ing possible. We are a different kind of company that disrupts norms, shapes culture and connects communities through positivity, inclusivity and accessibility. Well People is a clean beauty pioneer leading the way with high-performing, plant-powered formulas. The brand has the most Environmental Working Group (EWG) VERIFIED® color cosmetic products of any beauty brand. We are Well People clean and vegan, pregnancy-friendly, dermatologist-developed and double-certified by Leaping Bunny and PETA as cruelty free. We are proud to have products made in Fair Trade Certified™ facilities. Learn more at wellpeople.com.

About Sprouts Farmers Market, Inc.

Sprouts Farmers Market is one of the fastest growing specialty retailers of fresh, natural and organic food in the United States. Sprouts helps people live and eat better with fresh produce at the heart of the store and delicious discoveries for every dietary lifestyle. Always foraging for what’s fresh and innovative, Sprouts offers a carefully curated assortment of products that inspire wellness naturally, including organic, gluten-free, plant-based and non-GMO favorites. Headquartered in Phoenix, AZ, Sprouts employs approximately 36,000 team members and operates more than 500 stores in 25 states nationwide. To learn more about Sprouts and the role it plays in its communities, visit Sprouts.com/about.

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Contacts:

Sprouts Media Contact

Hannah Rubin
hrubin@elfbeauty.com

Source: e.l.f. Beauty