The fully redesigned Kura Sushi Rewards mobile app experience invites diners to scale from Yellowfin to Bluefin status, unlocking milestones with choice rewards and to celebrate, new and existing members will receive triple points with purchase from October 6-8, 2026

Company Website: https://kurasushi.com/
IRVINE, Calif. -- (Business Wire)

Kura Sushi USA, Inc., the nation's largest brand of revolving sushi restaurants, today announced the launch of its reimagined Kura Sushi Rewards mobile app experience, built to reward the brand's most loyal sushi fans with greater selection and value. Driven directly by guest feedback, the refreshed program is designed to strengthen guest engagement through a flexible, points-based rewards system that gives members the ability to redeem menu items and perks they love, entirely at their own convenience.

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Kura Sushi USA introduces enhanced rewards program featuring elite tuna-tier perks and a sleek new interface.

New Welcome Gift and Triple Points Event

Kura Sushi is replacing its legacy 300 bonus points welcome offer with an instant Free Soft Drink Reward* for all new member sign-ups. Additionally, the brand is celebrating its refreshed loyalty experience by offering triple points (3X Points) on all purchases for both new and existing rewards members from Oct. 6–8, 2026.**

Catch the Perks: Scaling the Ranks from Yellowfin to Bluefin Tuna

At the heart of the updates is a new three-tier membership structure inspired by the ocean’s most prized catches. Rewards members can seamlessly level up as they accumulate points, tracking their real-time progress in the app.

• Yellowfin Tuna:Fit to welcome new and casual guests–free to join upon downloading the Kura Sushi Rewards app, and receive a birthday dessert gift***
• Bigeye Tuna: Tailored for regular guests–achieve by earning 20,000 Status Qualifying Points in a calendar yearto unlock 11 points per $1 spent, and receive a birthday gift that includes a select dessert and a 500-point bonus***
• Bluefin Tuna: Dedicated to the ultimate superfans, offering the highest point multipliers and premium perks–achieve by earning 30,000 Status Qualifying Points in a calendar year to unlock 12 points per $1 spent, and receive a birthday gift that includes a select dessert and a 1,000-point bonus***

"We reshaped our rewards program with the main intention of putting the power of choice in our guests' hands," said Charlie Nguyen, Digital Marketing & Strategy Manager at Kura Sushi USA. "By introducing dynamic, competitive tiers and giving members total flexibility over their points, we're delivering real value based directly on what our superfans told us they wanted, while adding an elevated aesthetic to the interface that makes navigation more enjoyable."

Download the Kura Sushi Rewards app to make a reservation and start rolling into delicious loyalty perks today, and for more information visit https://kurasushi.com/rewards. Existing app holders can update their current app to immediately see their new tier status and begin tracking their progress.

*Offer valid for new Kura Sushi Rewards members only. Starting October 6, 2026, new members receive one (1) Free Soft Drink Reward after enrollment, subject to the terms and expiration date displayed with the Reward. Terms and conditions are subject to change. The full Kura Sushi Rewards Terms and Conditions are available at https://kurasushi.com/terms-and-conditions.

**3X Points offer valid from 12:00 a.m. local time on October 6 through 11:59 p.m. local time on October 8, 2026, based on the local time zone of the participating restaurant, for enrolled Kura Sushi Rewards members. Members earn three times their standard tier-based Redeemable Points and Status Qualifying Points on qualifying purchases: 30 points per eligible $1 for Yellowfin Tuna, 33 points per eligible $1 for Bigeye Tuna and 36 points per eligible $1 for Bluefin Tuna. “3X Points” represents the standard points earned plus two times the standard points as bonus points. Members must check in using their Kura Sushi Rewards app with each qualifying purchase to earn points. Offer valid on qualifying dine-in purchases and eligible pickup or delivery orders placed directly through the Kura Sushi Rewards app or Kura Sushi’s online ordering platform. Orders placed through third-party ordering or delivery platforms are excluded. Additional exclusions and restrictions may apply.

***Birthday Benefits: Includes one (1) complimentary Select Dessert–Taiyaki Ice Cream, Mochi Ice Cream, or Vanilla Ice Cream. Eligible dessert selections may change based on availability. Redeemable during in-person dining only and are subject to the terms and expiration date displayed with the Reward. Tier-specific perks are automatically distributed and apply to Bigeye Tuna and Bluefin Tuna statuses at the time of benefit issuance–Bigeye Tuna members receive 500 bonus points; Bluefin Tuna members receive 1,000 bonus points. Birthday Benefits are automatically distributed based on the Member's active tier status on the date of issuance and carry no independent cash value. Terms and conditions are subject to change.

About Kura Sushi USA, Inc.

Kura Sushi USA, Inc. is the nation’s largest brand of revolving sushi restaurants that serves authentic Japanese cuisine and delivers a joyful dining experience with more than 90 locations in 24 states and Washington D.C. Utilizing advanced innovation to enhance service speed and accuracy, guests have a wide variety of more than 100 menu items at their fingertips via conveyor belt service inclusive of sushi, sashimi, tempura, noodles, desserts, and more, made with high-quality ingredients free of artificial colorings, preservatives, seasonings and sweeteners. Kura Sushi USA, Inc. was established in 2008 as a subsidiary of Kura Sushi, Inc., a Japan-based revolving sushi chain with more than 600 restaurants internationally and 45 years of brand history. For more information about Kura Sushi USA, visit kurasushi.com, follow Kura Sushi USA on Facebook, Instagram, TikTok & X, and download the Kura Sushi Rewards app to make a reservation and roll into delicious loyalty perks.

View source version on businesswire.com: https://www.businesswire.com/news/home/20261006596683/en/

Contacts:

Lauren Murakami
l.murakami@kurausa.com

Source: Kura Sushi USA, Inc.