Longtime Naturium fan and creator Bretman Rock leads the campaign alongside members of the Naturium community

LOS ANGELES -- (Business Wire)

Today, Naturium unveiled Glow Better Together, a new brand campaign celebrating the people, relationships, and rituals behind its bestselling Glow Getter collection. Rooted in the idea that glow is not created alone, the campaign highlights the power of community, connection and self-expression through a cast made up of Naturium fans and longtime brand champion and Influencer, Bretman Rock.

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Naturium unveils Glow Better Together, a campaign celebrating the community, connection and self‑expression behind its bestselling Glow Getter collection, featuring Naturium fans and longtime brand champion Bretman Rock.

As the fastest-growing skincare brand in the U.S. top 50, according to Circana*, Naturium continues to build momentum through highly engaged community-first storytelling and efficacious skincare innovation. Glow Better Together is a celebration of the brand’s bestselling Glow Getter collection, expanding the meaning of “glow” beyond skincare systems to the people and support systems that help individuals feel confident and radiant.

“At Naturium, we’ve always believed skincare should feel personal, accessible and rooted in real results,” said Jake Galtere, Chief Marketing Officer, Naturium. “With Glow Better Together, we wanted to celebrate the human side of glow – the friendships, communities and everyday moments that make people feel like the best version of themselves.”

At the center of the campaign is creator Bretman Rock, whose link to Naturium began organically after discovering the brand in 2024. What started as an authentic product recommendation quickly evolved into genuine brand affinity. Since then, he has become a true advocate for the brand, frequently spotlighting his favorite Naturium products, including the cult-favorite Glow Getter Body Wash, with his engaged online community of over 40 million people across social channels. Bretman embodies what it means to be a Glow Getter, someone who leads with fearlessness, authenticity and self-expression while inspiring a global community to feel good in their skin, unapologetically.

Now, that authentic connection comes full circle as Bretman serves as the face of Glow Better Together, a campaign designed to spotlight not only his glow, but the broader community behind it. “I want my glow to remind people that they can glow too, and we can glow together,” shared Bretman.

The campaign ignited with a national casting call, inviting Glow Getters to submit raw, self-shot videos showcasing confidence, joy, connection, and self-expression. The final cast features 11 real community members across different ages, backgrounds, and personalities, all chosen for the authentic ways they embody the energy between people and the communities that help them thrive. Among the cast is New York City-based creative Kendra, whose joyful, unapologetic self-expression and belief in ‘showing up authentically’ captured the spirit of the campaign. Chris, whose perspective on laughter, intentional living and community reflects the emotion of glowing together, and Shayna, who shared how family, creativity and support helps her feel most like herself. Through these community members, Glow Better Together reinforces the idea that glow isn’t achieved alone, it’s shaped through the relationships, routines and communities that help us become our best selves.

Naturium’s Glow Getter franchise has become the brand’s No. 1 body care line for radiance, recognized for delivering visibly glowing skin through efficacious yet sensorial formulas. Beloved for its nourishing, glow enhancing approach to body care, the Glow Getter franchise spans a range of hydrating essentials designed to leave skin soft, smooth and luminous. Products include the bestselling Glow Getter Multi-Oil Hydrating Body Wash, which shifts from a rich oil texture into a gentle lather, the Glow Getter Multi-Oil Body Scrub, formulated with sugar crystals to exfoliate and reveal radiant skin, the Glow Getter Multi-Oil Body Butter, which intensely moisturizes and helps firm the appearance of skin, and the Glow Getter Body Oil, helping replenish and deeply nourish for an all-over glow.

Through Glow Better Together, Naturium reinforces its commitment to building products and campaigns that feel joyful, inclusive, and reflective of the community that continues to shape the brand.

*Top 50 skincare brands, Circana, 3 months ended 3/31/2026. Masstige skincare category by dollar volume sales.

About Naturium

Founded by Susan Yara in 2019, Naturium brings the science of consistent skincare to every one, every where, every day. The brand's biocompatible and dermatologist-tested formulas work with individual skin's biology from head to toe, blending natural botanicals with potent actives for clinically effective results at an accessible price point. Naturium has pioneered facial and body care innovations. Naturium is clean, vegan, paraben-free, and double-certified by Leaping Bunny and PETA as cruelty-free. Acquired by e.l.f. Beauty (NYSE: ELF) in 2023, the brand is available at naturium.com and both in-store and online at Target and Ulta in the U.S.

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Contacts:

Amber Rushton
Arushton@elfbeauty.com

Source: Naturium