AUSTIN, Texas -- (Business Wire)

DBGI Corp. (NASDAQ:DBGI),a publicly traded company specializing in eCommerce and Fashion, today announced as part of its commitment to driving growth and innovation across digital and social platforms, AVO has signed Katie Feeney—a sports and lifestyle content creator with more than 14 million social media followers— to create content across AVO social and digital channels.

Katie Feeney is committed to supporting student athletes, especially female student athletes. She will leverage her 14+ million social media followers to raise awareness and NIL proceeds for all the student athletes and universities that AVO works with.

Katie’s involvement will kick off at the Penn State Blue -White weekend April 24^th to 26^th. AVO and Katie felt it was important to launch this important partnership at the university she attended and started her career.

AVO has raised over $17,000,000 in NIL in less than a year, and AVO believes that with Katie involved that number will easily double over the next twelve months.

Katie’s involvement with AVO will run deeper than just an ambassador, as Katie will also be a creative and strategic partner, raising awareness and funds for Thon (a Penn State event that raised over $18 million last year) and engaging with student athletes to share their stories and promote their success.

“I couldn’t be more excited about partnering with AVO. I love the clothes and everything they stand for! Bringing affordability and quality to students, all while donating a percentage of proceeds to the university's female athlete NIL fund. I can’t think of a better fit!” said Katie.

“As we stated in October of 2025, we are committed to our strategic initiative to aggressively expand AVO’s presence in the Name, Image, and Likeness (“NIL”) college apparel sector, a segment currently part of the global licensed sports merchandise market, which was estimated at $36.4 billion in 2024, according to Grand View Research,” said Hil Davis, CEO of Digital Brands Group.

Davis continued, “We have created tremendous momentum in less than 12 months with both the universities and the $17M+ raised for student athletes. We believe that this partnership with Katie and her involvement with student athletes will create an awareness and reach that will be unmatched by most brands in the collegiate world.”

About Digital Brands Group

We offer a wide variety of apparel through numerous brands on a both direct-to-consumer and wholesale basis. We have created a business model derived from our founding as a digitally native-first vertical brand. We focus on owning the customer's "closet share" by leveraging their data and purchase history to create personalized targeted content and looks for that specific customer cohort.

Forward-looking Statements

Certain statements included in this release are "forward-looking statements" within the meaning of the federal securities laws. Forward-looking statements are made based on our expectations and beliefs concerning future events impacting DBG and therefore involve several risks and uncertainties. You can identify these statements by the fact that they use words such as “will,” “anticipate,” “estimate,” “expect,” “should,” and “may” and other words and terms of similar meaning or use of future dates, however, the absence of these words or similar expressions does not mean that a statement is not forward-looking. All statements regarding DBG’s plans, objectives, projections and expectations relating to DBG’s operations or financial performance, and assumptions related thereto are forward-looking statements. We caution that forward-looking statements are not guarantees and that actual results could differ materially from those expressed or implied in the forward-looking statements. DBG undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law. Potential risks and uncertainties that could cause the actual results of operations or financial condition of DBG to differ materially from those expressed or implied by forward-looking statements include, but are not limited to: risks arising from the widespread outbreak of an illness or any other communicable disease, or any other public health crisis, including the coronavirus (COVID-19) global pandemic; the level of consumer demand for apparel and accessories; disruption to DBGs distribution system; the financial strength of DBG’s customers; fluctuations in the price, availability and quality of raw materials and contracted products; disruption and volatility in the global capital and credit markets; DBG’s response to changing fashion trends, evolving consumer preferences and changing patterns of consumer behavior; intense competition from online retailers; manufacturing and product innovation; increasing pressure on margins; DBG’s ability to implement its business strategy; DBG’s ability to grow its wholesale and direct-to-consumer businesses; retail industry changes and challenges; DBG’s and its vendors’ ability to maintain the strength and security of information technology systems; the risk that DBG’s facilities and systems and those of our third-party service providers may be vulnerable to and unable to anticipate or detect data security breaches and data or financial loss; DBG’s ability to properly collect, use, manage and secure consumer and employee data; stability of DBG’s manufacturing facilities and foreign suppliers; continued use by DBG’s suppliers of ethical business practices; DBG’s ability to accurately forecast demand for products; continuity of members of DBG’s management; DBG’s ability to protect trademarks and other intellectual property rights; possible goodwill and other asset impairment; DBG’s ability to execute and integrate acquisitions; changes in tax laws and liabilities; legal, regulatory, political and economic risks; adverse or unexpected weather conditions; DBG's indebtedness and its ability to obtain financing on favorable terms, if needed, could prevent DBG from fulfilling its financial obligations; and climate change and increased focus on sustainability issues. More information on potential factors that could affect DBG’s financial results is included from time to time in DBG’s public reports filed with the SEC, including DBG’s Annual Report on Form 10-K, and Quarterly Reports on Form 10-Q, and Forms 8-K filed or furnished with the SEC.

View source version on businesswire.com: https://www.businesswire.com/news/home/20260423458725/en/

Contacts:

Digital Brands Group, Inc. Company Contact
Hil Davis, CEO
Email: invest@digitalbrandsgroup.co
https://ir.digitalbrandsgroup.co

Source: DBGI Corp.