The month-long celebration serves up free pita chips, athlete-inspired bowls, in-app games, and surprise moments led by fan-favorite Peter Chip

Company Website: https://cava.com
WASHINGTON -- (Business Wire)

CAVA is gearing up for National Pita Day and at the center of the celebration is Peter Chip, CAVA’s most devoted fan who returns to kick off his birthday month to bring guests together through experiences rooted in flavor, generosity, and Mediterranean hospitality.

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CAVA Celebrates National Pita Day with a free pita chip reward for CAVA Rewards members.

Peter Chip’s birthday, which doubles as National Pita Day, unfolds all month long, inviting guests to experience:

• A sweepstakes for the chance to win free pita chips for the year*
• CAVA’s Flavor Bracket in-app game
• Limited-time digital-exclusive bowls created in partnership with NIL stars Azzi Fudd and Yaxel Lendeborg
• And a grand finale: free pita chip reward for CAVA Rewards members for National Pita Day

“National Pita Day has become one of the brand’s most distinctive moments as it brings together everything that makes CAVA special — bold flavor, genuine hospitality, and the kind of generosity that turns guests into fans,” said Andy Rebhun, Chief Experience Officer at CAVA. “Peter Chip gives us a playful way to express the heart of the Mediterranean spirit, but the strategy behind it is real: creating cultural relevance and giving CAVA Rewards members more reasons to engage with the brand beyond a transaction.”

Peter Chip’s Birthday Bash

At CAVA, birthdays aren’t just about blowing out candles — they’re about seasoning the month with something worth talking about. And while Peter Chip definitely loves the spotlight (classic Aries behavior), his birthday month is really about one thing: celebrating the brand's most loyal guest who made him a Mediterranean icon in the first place.

Peter is launching a limited-time sweepstakes* between March 23 - 27, every purchase CAVA Rewards members make (in-restaurant or digitally) will be entered for a chance to win Oasis Tier access. What’s Oasis Tier, you ask? It’s CAVA’s secret loyalty level… so exclusive, you won’t even find it in the app.

On National Pita Day, five lucky fans will get the CAVA surprise of a lifetime: their names crowned as official winners of Peter’s biggest gift. Free chips for the year.*

Road to the Big Chip: Scoring New Bowls

Peter Chip’s birthday bash is colliding with basketball season this year — and fans are getting the best of both worlds. CAVA is teaming up with NIL stars Azzi Fudd and Yaxel Lendeborg, who are serving up limited‑time, digital‑exclusive bowls from March 16–April 7. Inspired by the athletes’ tastes and fueled by bold Mediterranean flavors, the bowls bring together craveable ingredients designed for fans looking for a flavorful pre- or post-game meal. Fans can also jump into the CAVA Flavor Bracket — a swipe‑to‑vote, in‑app game where Bases, Mains, Dips, Toppings, and Dressings go head‑to‑head in a full Mediterranean flavor showdown. New ingredient face‑offs drop twice a week, and every vote helps fans crown the Ultimate Fan‑Favorite Ingredient.

The Grand Finale: Free Pita Chips on National Pita Day Weekend

To wrap up the month-long celebration, CAVA Rewards members can redeem a reward for an order of free pita chips on March 28 or March 29, choosing between the brand’s classic Original pita chips or the newest flavor, Sumac Sour Cream & Onion.

Whether you’re pairing them with your go‑to bowl, dunking them into something delicious, or eating them straight from the bag like the Mediterranean snack royalty you are, CAVA pita chips have earned their fan‑favorite status — making National Pita Day the perfect moment to celebrate them properly.

It’s CAVA’s way of sharing the generosity at the heart of Mediterranean culture.

And it’s Peter Chip’s favorite way to party.

Fans can keep an eye on @CAVA on Instagram and TikTok for surprise moments and giveaways hosted by Peter.

* NO PURCHASE NECESSARY. Void where prohibited + outside US. Must be CAVA Rewards Member + legal US resident (+D.C.; excl. RI) 18+. Ends 3/27/26. Visit cava.com/national-pita-day-sweepstakes-terms. for full rules. Provided as one pita chip reward/day through 12/31/26.

About CAVA

CAVA is the category-defining Mediterranean fast-casual restaurant brand, bringing together healthful food and bold, satisfying flavors at scale. Our brand and our opportunity transcend the Mediterranean category to compete in the large and growing limited-service restaurant sector as well as the health and wellness food category. CAVA serves guests across age groups, genders, and income brackets and benefits from generational tailwinds created by consumer demand for healthy living and a demographic shift towards greater ethnic diversity. We meet consumers’ desires to engage with convenient, authentic, purpose-driven brands that view food as a source of self-expression. The broad appeal of our food combined with these favorable industry trends drive our vast opportunity for continued growth.

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Contacts:

media@cava.com

Source: CAVA Group, Inc.