Brand Reinvents Classic Styles for Everyday Wear & Warmer Weather

SANTA BARBARA, Calif. -- (Business Wire)

Southern California-based global lifestyle brand UGG® (a division of Deckers Brands [NYSE: DECK] introduces an offering of sneakers that preserves the brand’s iconic heritage while incorporating enhanced utility capabilities. Meet the new Heritage Utility collection. Classic meets modern, rugged yet refined, day to night.

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UGG Heritage Utility Axoid

Rooted in reinvention, the men’s design evolution, and the brand’s DNA of comfort crafted to last, UGG® explores how to elevate its classic core silhouettes for everyday use, ensuring the feel of UGG® can be experienced all year long. Bringing the joy of UGG® into warmer weather, these men’s sneakers feature breathable uppers and high-grip outsoles, balancing durability and sophisticated style.

The Heritage Utility Axoid, available in Sand/Regal Blue, and Chestnut/Jasmine, merges sneaker versatility and sandal breathability to offer utilitarian style, designed for an active, on-the-go lifestyle. Brimming with function, the sole's Spider Rubber® Traction Pods, bungee closures, breathable mesh panels, and durable mudguard are designed for transitional weather. For a more fashion-forward look, the Heritage Utility Sneaker Knoll, available in Chestnut/Dark Earth and Black/Campfire,elevates function. Featuring the same Spider Rubber® Traction Pods on the sole, the style is finished off with recycled textile lining, and distressed suede for a worn-in look with all-day comfort. Inspired by the Southern-California heritage and laidback lifestyle, these new silhouettes combine all the elements to be prepared for warmer weather: style, ease, and function.

These styles are available now at UGG.com, UGG® stores, and select wholesale retailers nationwide.

About UGG®

Founded in 1978 by an Australian surfer on the coast of California, UGG® is a global lifestyle brand renowned for its iconic Classic boot. First worn by Hollywood royalty, fashion editors, and then the world, UGG® designs and retails footwear, apparel, and accessories with an uncompromising attitude toward quality and craftsmanship. Delivering more than $2 billion in annual sales, UGG® partners with the best retailers globally and owns concept and outlet stores worldwide in key markets, including New York, San Francisco, Los Angeles, Paris, London, Tokyo, Shanghai, and Beijing. For more information, please visit ugg.com@ugg.

HIGH-RES CONTENT
Photography Credit: UGG®

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Contacts:

Press Contact:
Michael Hickey
Manager, Global Public Relations & Giving, UGG
michael.hickey@deckers.com

Sarajane McQuaid
Associate PR Manager, UGG®
Mobile: (913) 744-7553
sarajane.mcquaid@deckers.com

Source: UGG