New national spot “Rich People Live Longer” exposes America’s economically-driven health gap, declaring that access to life-changing care belongs to everyone

Company Website: https://hims.com
SAN FRANCISCO -- (Business Wire)

Hims & Hers Health, Inc. (“Hims & Hers”, NYSE: HIMS), the leading health and wellness platform, announced that it’s heading back to the Big Game this year. On February 8th, Hims & Hers will follow up its hit “Sick of the System” ad, debuting a new national spot “Rich People Live Longer” with a simple message: the era of health as a luxury good is over, and proactive, life-changing care belongs to everyone.

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Next Sunday, Hims & Hers is stepping onto the nation’s biggest stage with an important wake up call. The new Big Game spot “Rich people live longer” makes one thing clear: proactive, life-changing care should belong to everyone. Through Hims & Hers, it does.

The campaign centers on the uncomfortable truth that America’s healthcare is a tale of two systems: one elite, proactive tier for the wealthy, and a broken, reactive one for everyone else. Recent research shows that people living in the top 1% live 7 years longer, on average, than those living in the bottom 50%, based on median household income.¹ This campaign is more than just a commercial; it is a conversation starter to help bridge the information gap that has kept high-quality, preventive healthcare behind a velvet rope. Hims & Hers believes that everyone needs the awareness - and the tools - to demand the same level of healthcare as the wealthy.

“For too long, the ‘gold standard’ of healthcare has been a well-kept secret for the wealthy,” said Andrew Dudum, co-founder and CEO of Hims & Hers. “As the rising cost of living forces Americans to make impossible choices, too many people are forced to treat health and longevity like a luxury. That changes today. Hims & Hers is built on the simple principle that the platform only succeeds when the patient does. It’s time to start democratizing access to the kind of proactive, personalized care that all people deserve.”

“This ad was created to feel as disruptive as our business model,” said Dan Kenger, Chief Design Officer of Hims & Hers. “When you’re challenging a system that has been broken for generations, the design has to feel like a catalyst for change. We’re not showing off products; we’re helping people visualize a future where premium care is accessible for every single person on the planet.”

“Fighting for healthcare is a revolutionary act, especially in communities that have been overlooked by the system for far too long,” said Common, Grammy-winning artist and health equity advocate and voice of the ad. “I’m proud to lend my voice to tell every American that they have the power to stop sitting back. Hims & Hers is opening the door to a future where healthcare belongs to all of us.”

The spot highlights how the Hims & Hers platform is designed to strip away those barriers, bringing access to high-quality, personalized care directly to the people who need it most. Labs by Hims & Hers offers customers access to tests that measure key health markers over time, a test that can detect cancer early, along with doctor-developed action plans that can power real shifts in health outcomes. Metabolic health issues, such as heart disease, stroke and diabetes, are the leading cause of death in the US, and through Hims & Hers, microdose treatment plans can help balance side effects and encourage longer-term adherence. While clinician-guided support for hormone health across testosterone, perimenopause and menopause are designed to help individuals manage side effects, feel better with age, and get the most out of life.

About Hims & Hers Health, Inc.

Hims & Hers is the leading health and wellness platform on a mission to help the world feel great through the power of better health. We believe how you feel in your body and mind transforms how you show up in life. That’s why we’re building a future where nothing stands in the way of harnessing this power. Hims & Hers normalizes health & wellness challenges—and innovates on their solutions—to make feeling happy and healthy easy to achieve. No two people are the same, so the company provides access to personalized care designed for results. For more information, please visit www.hims.com and www.forhers.com.

Cautionary Note Regarding Forward-Looking Statements

This communication includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements can be identified by the use of forward-looking terminology, including the words “believes,” “estimates,” “anticipates,” “expects,” “intends,” “plans,” “assume,” “may,” “will,” “likely,” “potential,” “projects,” “predicts,” “continue,” “goal,” “strategy,” “future,” “forecast,” “target,” “outlook,” “opportunity,” “project,” “confidence,” “foundation,” “groundwork,” “optimistic,” or “should,” or, in each case, their negative or other variations or comparable terminology. There can be no assurance that actual results will not materially differ from expectations. Such statements include, but are not limited to, statements regarding our expectations regarding our participation in the Super Bowl and the impact of our new national advertising campaign, our ability to provide additional access to information, our ability to offer affordable access to care and our market opportunity in longevity and preventive care . These statements are based on management’s current expectations, but actual results may differ materially due to various factors.

Forward-looking statements are neither historical facts nor assurances of future performance. Instead, the forward-looking statements contained in this communication are based on our current expectations, assumptions and beliefs concerning future developments and their potential effects on us. Future developments affecting us may not be those that we have anticipated. These forward-looking statements involve a number of risks, uncertainties (some of which are beyond our control) and other assumptions that may cause actual results or performance to be materially different from those expressed or implied by these forward-looking statements. These risks and uncertainties include, but are not limited to, the effectiveness of our marketing and advertising efforts; failure of the our offerings to perform as expected; inability to obtain or maintain regulatory approvals; changes in healthcare, consumer protection or privacy laws; competitive product launches; higher than anticipated launch or marketing costs; shifts in consumer spending or behavior; and other factors described in the Risk Factors and other sections of our most recently filed Quarterly Report on Form 10-Q, our most recently filed Annual Report on Form 10-K, and other current and periodic reports we file from time to time with the Securities and Exchange Commission.

Should one or more of these risks or uncertainties materialize, or should any of our assumptions prove incorrect, actual results may vary in material respects from those projected in these forward-looking statements. The forward-looking statements contained in this communication are made only as of January 29, 2026. We undertake no obligation (and expressly disclaim any obligation) to update or revise any forward-looking statements, or to update the reasons actual results could differ materially from those anticipated in the forward-looking statements, whether as a result of new information, future events or otherwise, except as may be required under applicable securities laws. By their nature, forward-looking statements involve risks and uncertainties because they relate to events and depend on circumstances that may or may not occur in the future. We caution you that forward-looking statements are not guarantees of future performance and that our actual results may differ materially from those made in or suggested by the forward-looking statements contained in this communication.

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Contacts:

Press Contact
Jinny Davoudi
press@forhims.com

Source: Hims & Hers