Florida accounts for five of the 12 metros with rising luxury prices; Naples, Fla., leads with a 9.0% annual gain
AUSTIN, Texas, Nov. 9, 2026 /PRNewswire/ -- The national entry point to luxury housing fell to $1,197,014 in October, down 2.3% from a year ago and marking the 31st consecutive month of annual declines, according to the October 2026 Luxury Housing Report released today. Florida emerged as a bright spot in a cooling national luxury market, accounting for five of the 12 metros that posted annual price gains of at least 1%.
Declines reached every luxury tier. The threshold for the top 5% of listings fell 4.1% year over year, while the top 1% fell 6.2%. At the same time, luxury homes are selling faster than a year ago. Listings at the 90th percentile spent a median of 73 days on the market, five days fewer than last October, while the typical listing took 63 days, essentially unchanged.
Florida had five of the 12 markets where luxury prices rose at least 1%, including Naples; North Port-Bradenton-Sarasota; Cape Coral-Fort Myers; Miami-Fort Lauderdale-West Palm Beach and Tampa-St. Petersburg-Clearwater. The South accounted for eight of the 12 markets.
"Florida's luxury bright spots have more in common than rising prices," said Anthony Smith, senior economist at Realtor.com®. "Million-dollar inventory is shrinking and luxury listings are spending less time on the market in most of them. That smaller pool of available homes may be helping support prices, even as luxury thresholds fall nationally."
National Luxury Overview, October 2026
The pullback was sharper at the top of the market, with the ultraluxury threshold falling about 2.7 times as fast as the entry-level luxury threshold.
Pricing October 2026 Monthly Change YoY Change
Luxury Threshold 90th Percentile $1,197,014 -0.2 % -2.3 %
High-End Luxury Threshold 95th Percentile $1,873,040 -0.7 % -4.1 %
Ultra Luxury Threshold 99th Percentile $5,125,874 0.0 % -6.2 %
Million-Dollar Listing Share 12.3 %
-0.2pp -0.5pp
Listings at the 95th percentile spent a median of 81 days on the market, four days fewer than a year ago, while those at the 99th percentile spent 97 days, six days fewer than a year ago. Million-dollar listings made up 12.3% of the market, down 0.5 percentage points from a year ago.
Bridgeport, Conn., Takes the Top Spot Among the Most Expensive Luxury Markets
Bridgeport-Stamford-Danbury, Conn., ranked as the most expensive luxury market in October, with the 10% most expensive listings starting at $3,960,000, or 3.3 times the national luxury entry point. The metro moved up from fourth in September after a 10.1% monthly increase, though its threshold remained 6.8% below a year ago.
Los Angeles-Long Beach-Anaheim, Calif., ranked second at nearly $3.9 million, followed by Naples-Marco Island, Fla., at roughly $3.8 million. Naples was the only market in the top 10 with an annual gain, up 9.0%. The other nine declined, led by San Jose, Calif., down 12.1%, and New York-Newark-Jersey City, down 11.3%.
Top 10 Most Expensive Metropolitan Luxury Markets
Rank
Area 10% Most 10% Most 10% Most Average Multiple
to
Expensive Expensive Expensive Annual
Million- National
Listings MoM YoY Dollar
Listings Luxury
Start at: Count Entry
Price
1 Bridgeport-Stamford-Danbury, CT $3,960,000 10.1 % -6.8 % 536 3.3
2 Los Angeles-Long Beach-Anaheim,
CA $3,894,194 -1.4 % -2.6 % 9,194 3.3
3 Naples-Marco Island, FL $3,753,333 1.6 % 9.0 % 2,081 3.1
4
Kahului-Wailuku, HI $3,686,000 -2.7 % -2.8 % 702 3.1
5 San Jose-Sunnyvale- Santa
Clara, CA $3,298,000 -1.5 % -12.1 % 1,116 2.8
6 Oxnard-Thousand Oaks-Ventura,
CA $2,899,100 3.7 % -3.4 % 630 2.4
7 Crestview-Fort Walton Beach-
Destin, FL $2,785,400 -2.8 % -2.4 % 1,283 2.3
8 San Diego-Chula Vista-Carlsbad,
CA $2,695,000 -0.1 % -6.9 % 2,181 2.3
9 New York-Newark- Jersey City,
NY-NJ $2,677,006 2.3 % -11.3 % 11,453 2.2
10 San Francisco- Oakland-
Fremont, CA $2,572,927 2.9 % -7.1 % 2,237 2.1
Not Every Luxury Market is Cooling
Behind Naples, North Port-Bradenton-Sarasota, Fla., recorded the second-largest annual gain at 7.7%, followed by Charleston-North Charleston, S.C., at 4.7%. Raleigh-Cary, N.C., and Boise City, Idaho, rounded out the top five, up 4.3% and 4.2%, respectively.
Outside Florida, higher luxury thresholds did not necessarily mean faster-moving listings. Market times lengthened in six of the seven other metros with price gains, while million-dollar inventory grew in all seven. Price growth also reached beyond entry-level luxury. Eight of the gaining metros saw increases across all three luxury tiers. Charleston's ultraluxury threshold jumped 18.7% to about $8.0 million, while Boise's rose 16.6% to roughly $3.5 million.
Luxury Markets with the Highest Annual Price Growth
Rank
Area 10% Most 10% Most Median Days Days on
Expensive Expensive on Market Market
Listings YoY (Top 10%) YoY (Days)
Start at:
0
USA $1,197,014 -2.3 % 73 5 days
faster
1
Naples-Marco Island, FL $3,753,333 9.0 % 100 27 days
faster
2 North Port-Bradenton- Sarasota, FL $1,796,850 7.7 % 118 9 days
faster
3 Charleston-North Charleston, SC $2,087,280 4.7 % 79 8 days
slower
4
Raleigh-Cary, NC $1,095,500 4.3 % 88 5 days
slower
5
Boise City, ID $1,395,600 4.2 % 61 1 day slower
6
Cape Coral-Fort Myers, FL $1,100,000 4.1 % 94 18 days
faster
7 Miami-Fort Lauderdale- West Palm
Beach, FL $2,301,651 4.1 % 106 1 day slower
8 Nashville-Davidson- Murfreesboro- $1,649,528 3.6 % 93 4 days
Franklin, TN slower
9
Atlantic City-Hammonton, NJ $2,394,625 3.0 % 64 No change
10 Las Vegas-Henderson- North Las $1,196,475 2.2 % 73 7 days
Vegas, NV slower
11 Tampa-St. Petersburg- Clearwater, FL $1,076,545 2.1 % 88 13 days
faster
12
Detroit-Warren-Dearborn, MI $719,087 1.0 % 56 8 days
slower
Methodology
All data in this report is sourced from Realtor.com® listing trends as of October 2026, reflecting active inventory of existing homes, including single-family residences, condos, townhomes, row homes and co-ops. Listings reflect only those provided by MLS platforms to Realtor.com® via a listing feed. New-construction listings are excluded unless actively listed on participating MLSs.
Luxury segmentation is based on market-specific price percentiles, with the 90th percentile representing entry-level luxury, the 95th percentile marking high-end luxury and the 99th percentile indicating ultraluxury. All calculations are based on listing prices, not final sales prices.
Metropolitan and micropolitan areas are defined using the Office of Management and Budget's OMB-2023 delineations, with Claritas 2025 household estimates used for relative comparisons. Where appropriate, analysis was limited to metros or micros with a minimum threshold of active million-dollar listings on average over the past year. Market-level analysis in this report covers the 43 metropolitan areas that averaged at least 500 million-dollar listings over the 12 months through October 2026.
Historical listing trend data extends to July 2016. Year-over-year comparisons in this report use October 2025 as the baseline.
Luxury by the Numbers
90th percentile = Entry-level luxury (top 10% of prices)
95th percentile = High-end luxury
99th percentile = Ultraluxury (often rare or custom properties)
About Realtor.com®
For over 30 years, Realtor.com® has connected buyers, sellers, and renters with trusted insights, professional guidance and powerful tools to help them find their perfect home. Recognized as the No. 1 real estate site REALTOR® agents recommend, Realtor.com® delivers consumer connections and a robust suite of marketing tools to support business growth. Realtor.com® is operated by News Corp [Nasdaq: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc.
Media contact: Janice McDill, press@realtor.com
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SOURCE Realtor.com
