The new, soft & chewy, individually-wrapped candies bring familiar flavours into an unexpected new format - led by SOUR PATCH KIDS' new twist: sweet outside with a sour-sanding centre
TORONTO, Sept. 2, 2026 /CNW/ -- SOUR PATCH KIDS and MAYNARDS are shaking up the candy aisle with the launch of CHEWS in Canada, bringing their signature flavours into a soft & chewy, individually-wrapped format.
The new lineup delivers two distinct takes on the CHEWS experience:
- SOUR PATCH KIDS is breaking all its own rules with the launch of new SOUR PATCH KIDS CHEWS. They have a soft and chewy texture, are individually wrapped, and not shaped like classic Kids – in fact, they flip the SOUR PATCH KIDS experience you know on its head – they are sweet on the outside and have a burst of sour sanding on the inside. It's the sweet then sour experience your taste buds didn't see coming!
- MAYNARDS CHEWS bring beloved flavours into a soft, chewy and individually wrapped format. Easy to enjoy anytime, anywhere, these candies offer a satisfying new way to experience familiar favourites.
"Canadians are looking for new textures and experiences in the candy aisle, and CHEWS gave us an opportunity to deliver something unexpected through two brands Canadians already know and love" said Lexie Lubov, Brand Manager Candy, Mondelez Canada. "SOUR PATCH KIDS is breaking its own rules by putting the sweet on the outside and the sour in the center, while MAYNARDS is giving Canadians a satisfyingly soft new way to enjoy its signature flavours. Together, they bring something new to the candy aisle while staying true to what makes each brand distinctive."
SOUR PATCH KIDS CHEWS and MAYNARDS CHEWS are available now at participating retailers across Canada.
With nearly 20 million gamers in Canada1, SOUR PATCH KIDS wanted to make a candy that fits their lifestyle - individually wrapped with sour sanding on the inside so controllers stay free from sticky sour dust. To celebrate the launch, the brand is partnering with Canadian gaming streamers for Mischief Mode, an interactive Twitch experience where viewers vote on challenges for streamers to take on live starting mid September. SOUR PATCH KIDS will also sponsor the Toronto Game Expo taking place on Nov. 7-8, bringing CHEWS directly into a live gaming environment.
For more information and updates, Canadians can follow @sourpatchkidsca on Instagram and TikTok to be among the first to know about future brand news.
About Mondelēz International
Mondelēz International, Inc. (Nasdaq: MDLZ) empowers people to snack right in over 150 countries around the world. With 2024 net revenues of approximately $36.4 billion, MDLZ is leading the future of snacking with iconic global and local brands such as OREO, Cadbury Dairy Milk, Ritz, Halls and Sour Patch Kids candy. Mondelēz International is a proud member of the Standard and Poor's 500, Nasdaq 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow the company on X at x.com/MDLZ.
- Source: https://theesa.ca/wp-content/uploads/2025/10/PoP-2025-v10.pdf
SOURCE Mondelēz International
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