Milestone celebrations culminate with National Fried Chicken Sandwich Day Promo, Canada-exclusive apparel, dazzling store lighting ceremonies, and a festive float debut at the Original Santa Claus Parade.
TORONTO, Oct. 27, 2026 /CNW/ -- Global restaurant brand Jollibee is entering the final and most exciting chapter of its 10-week 10th-anniversary countdown across Canada. Having celebrated a decade of spreading joy, community giving with Make-A-Wish® Canada, and weekly surprise rewards, Jollibee is concluding the milestone celebration with its biggest drops yet: a Canada-exclusive merchandise collection, mouth-watering menu offers, and festive holiday store lighting events from coast to coast.
Since opening its first Canadian location in Winnipeg in December 2016, Jollibee has grown from a single storefront into a beloved community staple across the country. As a heartfelt thank-you to the millions of fans who have embraced the brand over the last decade, this final drop delivers Jollibee's most memorable anniversary moments yet:
The Final Countdown: Drops 4 through 1
- Drop 4: Spend $30 get $10 with any Honey Garlic Fried Chicken Purchase (10/26 - 11/8) – Jollibee Rewards members can level up their point balances with an exclusive, limited-time points multiplier on their favorite menu pairings. [Spend $30 and get $10 off with any Honey Garlic purchase. Add any Honey Garlic item to your order and meet the $30 minimum to qualify. Exclusive to Canada Jollibee Rewards members]
- DROP 3: Exclusive 10th Anniversary Canadian Merch Collection (Launches Nov. 2) – Designed exclusively for Canadian fans, Jollibee is debuting a limited-edition apparel collection on the Jolly Merch Shop commemorating 10 years in Canada. Shipping directly within Canada, giving local shoppers faster delivery, lower shipping rates, and zero import duties, the celebratory capsule features exclusive anniversary designs across everyday essentials. The drop also gives fans early online access to the season's must-have accessory: an iconic Jollibee mascot bag charm, with an ultra-limited run available online.
- DROP 2: National Fried Chicken Sandwich Day Celebration (Nov. 9) – In celebration of National Fried Chicken Sandwich Day, Jollibee is treating Jollibee Rewards members to an exclusive Buy-One-Get-One (BOGO) Chicken Sandwich offer. On November 9 only, existing members will find the deal automatically loaded into their accounts, while new members who sign up that day will unlock it instantly. The one-day-only offer applies to both Original and Spicy Chicken Sandwiches, redeemable in-store and through the Jollibee Canada App nationwide.
- DROP 1: 10 for $35 Bucket Deal (Nov. 23-27) – To continue the celebration guests can grab a 10-piece Jolly Crispy Chicken Bucket for only $35 from November 16–22. Whether you're dining in, pulling through the drive-thru, or ordering ahead on the Jollibee App or website, gather your crew and celebrate 10 years of crispy, juicy joy with us!
Holiday Store Transformations & Festive Lightings Across Canada
To kick off the holiday season and mark a decade of joy, Jollibee is transforming four flagship restaurants across Canada with dazzling holiday light installations from November 20, 2026, through January 8, 2027:
To mark the milestone, Jollibee will host a ceremonial check presentation for Make-A-Wish® Canada during an exclusive lighting event at its Scarborough location on the evening of Friday, November 20, celebrating the nationwide impact of the 'Buckets of Wishes' campaign.
Coast to coast, guests can join the celebration that same evening as landmark locations including Winnipeg's original Ellice store, West Edmonton, and Vancouver's Granville location host public holiday countdowns featuring live Christmas caroling, official store lightings, and commemorative anniversary giveaways for the first 100 customers.
"Reaching 10 years in Canada is a monumental milestone, and this final stretch of our countdown reflects our overwhelming gratitude to the guests who have made Jollibee part of their family traditions," said Beth Dela Cruz, President, Jollibee North America. "From transforming our restaurants with festive holiday lights to unveiling our Canada-exclusive merch capsule, this grand finale is all about celebrating community. Presenting our donation to Make-A-Wish® Canada during the lighting ceremony is the ultimate expression of our mission to spread joy, bringing warm holiday spirit and hope to families across the country."
Spreading Holiday Joy at the Toronto Santa Claus Parade
Taking the anniversary festivities into the streets of Toronto, Jollibee will join the beloved Original Santa Claus Parade on Sunday, November 22.
Families along the parade route can look out for a festive holiday float starring the iconic Jollibee mascot. Fans can also visit two on-ground activation booths at Christie Pits Park and Sankofa Square, where attendees can enjoy popular menu samplings alongside special loyalty giveaways, prizes, and exclusive coupons.
A Decade of Growth and a Bright Future
Jollibee's 10th anniversary comes at a time of record momentum for the brand in Canada. Building upon its strong foundation of 28 corporate-owned locations across five provinces, Jollibee is accelerating its nationwide expansion over the next five years through its growing franchising program—bringing signature favorites like Jolly Crispy Chicken, Chicken Sandwiches, and Peach Mango Pie to dozens of new Canadian neighborhoods.
This momentum mirrors Jollibee's rising global recognition, having recently been named to the 2026 TIME100 Most Influential Companies list and ranked among the Top 10 Industry Leaders in Food & Drink by TIME Magazine.
To shop the 10th Anniversary Merch Collection starting November 2, claim upcoming digital drops, and earn loyalty points, download the Jollibee Canada App and sign up for Jollibee Rewards. To learn more about Jollibee's 10th anniversary celebration, visit ca.jollibeefoods.com/canada10th or follow @jollibeecanada on TikTok, @jollibeecanada on Instagram, and @jollibeecan on Facebook.
About Jollibee Group
Jollibee Foods Corporation (PSE: JFC) (the "Company") is one of the world's fastest-growing restaurant companies, driven by its purpose of spreading joy through superior taste. It manages and operates a portfolio that includes 20 brands (the "Jollibee Group") with over 10,700 stores and cafés across 33 countries.
The Jollibee Group's portfolio includes nine (9) wholly-owned brands (Jollibee, Chowking, Greenwich, Red Ribbon, Mang Inasal, Yonghe King, Hong Zhuang Yuan, Smashburger and Tim Ho Wan), five (5) franchised brands (Burger King, Panda Express, Yoshinoya, Common Man Coffee Roasters, and Tiong Bahru Bakery in the Philippines), and ownership stakes in other key brands like The Coffee Bean and Tea Leaf (80%), Compose Coffee (70%), Shabu All Day (70%), bubble tea brand Milksha (51%), and SuperFoods Group that operates Highlands Coffee (60%*) The Company also has membership interests in Tortazo, LLC, along with Chef Rick Bayless, for Tortazo in the U.S., and in Botrista, a leader in beverage technology.
The Jollibee Group's global sustainability agenda, Joy for Tomorrow, underscores its commitment to sustainable business practices across food safety, employee welfare, community support, good governance, and environmental responsibility, among others. These focus areas are aligned with the United Nations Sustainable Development Goals (UN SDGs).
The Company has been recognized as the Philippines' Most Admired Company by the Asian Wall Street Journal, named one of Asia's Fab 50 Companies, and listed among Forbes' World's Best Employers and Top Female-Friendly Companies. The Company is also a five-time Gallup Exceptional Workplace Award recipient and featured in TIME's World's Best Companies and Fortune's Southeast Asia 500 List.
To learn more about Jollibee Group, visit www.jollibeegroup.com
* On September 23, 2026, the Jollibee Group entered into an agreement to sell an 11% interest in the company that owns Highlands Coffee, subject to closing conditions.
SOURCE Jollibee
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