Toronto, Ontario--(Newsfile Corp. - January 21, 2026) - BrandPilot AI Inc. (CSE: BPAI) (OTCQB: BPAIF) ("BrandPilot" or the "Company") today announced that it will attend and sponsor eTail Palm Springs, taking place February 23-26, 2026, alongside its technology partner Revvim.

eTail Palm Springs is one of the leading global conferences for ecommerce and retail marketing leaders, bringing together senior decision-makers from enterprise and high-growth brands to discuss performance, efficiency, and innovation across digital commerce channels.

At the event, BrandPilot and Revvim will participate in the keynote panel discussion entitled: Maximize Every Dollar: Proven Strategies for Ad Spend Efficiency That Drive Real Results. This session will focus on educating retail marketers about the hidden cost of branded search advertising, an area where automation and bidding dynamics can unintentionally inflate costs, dilute efficiency, and divert budget away from true incremental growth.

BrandPilot's AdAi offering operates as an independent performance and validation layer, helping brands identify inefficiencies and economically ineffective activity within live advertising programs. Revvim's technology complements this approach by optimizing branded search execution and helping advertisers better understand how bidding behavior impacts cost and return.

Together, the companies aim to demonstrate how brands can uncover and address inefficiencies embedded within branded search campaigns—often among the largest and least scrutinized portions of retail advertising budgets.

"Branded search is frequently assumed to be the safest and most efficient part of the media mix, yet it is often where significant inefficiencies quietly accumulate," said Brandon Mina, Chief Executive Officer of BrandPilot AI. "By sponsoring eTail Palm Springs alongside Revvim, we're looking forward to engaging directly with retail leaders and sharing practical insights on how brands can protect performance, reduce waste, and make more disciplined decisions with their advertising spend."

Management believes BrandPilot's presence at eTail Palm Springs supports the Company's broader 2026 strategy of engaging enterprise advertisers through education, independent validation, and real-world performance insights, while strengthening relationships within the retail and ecommerce ecosystem.

About BrandPilot AI

BrandPilot AI (CSE: BPAI) is a performance marketing technology company headquartered in Toronto, focused on identifying and eliminating inefficiencies in digital advertising for global enterprise brands. The Company's core offering, AdAi, analyzes live advertising activity to surface low-quality, invalid, or economically inefficient spend, enabling advertisers to recover wasted budget and reallocate it more effectively.

BrandPilot is purpose-built to address structural challenges in modern digital advertising, where increasing automation and scale can reduce transparency and accountability. Operating as an independent performance and validation layer, the Company helps enterprises gain clearer visibility into how advertising dollars are spent, where value is being diluted, and how performance can be improved with greater confidence.

Forward-Looking Statements

This news release contains "forward-looking information" within the meaning of applicable securities laws relating to the business of BPAI. Any such forward-looking statements may be identified by words such as "expects", "anticipates", "believes", "projects", "plans" and similar expressions. Readers are cautioned not to place undue reliance on forward-looking statements. Statements about, among other things, BPAI's strategic plans, including words to the effect that the Company or management expects a stated condition or result to occur, are all considered forward-looking information. These statements should not be read as guarantees of future performance or results. Such statements involve known and unknown risks, uncertainties and other factors that may cause actual results, performance or achievements to be materially different from those implied by such statements. BPAI assumes no responsibility to update or revise forward-looking information to reflect new events or circumstances unless required by applicable law.

Forward-looking statements involve significant risk, uncertainties and assumptions. Many factors could cause actual results, performance or achievements to differ materially from the results discussed or implied in the forward-looking statements. These risks and uncertainties include, but are not limited to: the rate of adoption of AdAi for Google Shopping Ads, the performance and effectiveness of the AdAi platform in reducing wasted spend and improving ROAS, the growth and size of the retail search advertising market, changes to Google's advertising products or policies, competitive pressures in AI-powered marketing solutions, and the Company's ability to achieve its proposed business objectives. These factors should be considered carefully and readers should not place undue reliance on the forward-looking statements. Although the forward-looking statements contained in this news release are based upon what management believes to be reasonable assumptions, the Company cannot assure readers that actual results will be consistent with these forward-looking statements. These forward-looking statements are made as of the date of this news release, and the Company assumes no obligation to update or revise them to reflect new events or circumstances, except as required by law.

Neither the Canadian Securities Exchange, nor its Regulation Services Provider (as that term is defined in the policies of the Exchange) accepts responsibility for the adequacy or accuracy of this release. No stock exchange, securities commission or other regulatory authority has approved or disapproved the information contained herein.

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