07:09:58 EDT Tue 19 Mar 2024
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Snipp Interactive Inc
Symbol SPN
Shares Issued 202,736,675
Close 2018-04-23 C$ 0.13
Market Cap C$ 26,355,768
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Snipp launches co-branding service for weed companies

2018-04-24 07:53 ET - News Release

Mr. Atul Sabharwal reports

SNIPP ANNOUNCES NEW CO-BRANDING INITIATIVE AND PARTNER RECRUITMENT FOR CANNABIS COMPANIES

Snipp Interactive Inc. has launched a new service to help cannabis companies leverage Snipp's deep experience in setting up co-branded partnerships, where two or more synergetic brands create a program together.

Co-branding opportunities in the cannabis industry can be created between growers, product manufacturers and accessory brands as well as through sponsorship and reward collaborations with groups such as music labels and motor sport teams. Snipp has already signed a number of companies in these industries to its recently launched cannabis marketing resource centre and has direct licence agreements with all major music labels in North America. In addition, Snipp has created and run successful co-branding marketing programs for brands in related industries like pharma and alcohol and is in a position to offer highly effective legally compliant co-branding opportunities to help create value for all parties -- including the consumer.

For those interested in partnering with cannabis companies, the company also encourages you to sign up for the Snipp cannabis marketing resource centre (CMRC), where the company can match you with opportunities in the cannabis space. The CMRC has about 50 participants already enrolled and continues to attract new sign-ups weekly.

"We believe we are the first player in the cannabis industry to systematically attempt to create co-branding opportunities. As we have done in related regulated industries, we can bring together brands from diverse product and service categories from within and outside of the cannabis industry. These collaborations, when paired correctly, can really enhance the effectiveness of marketing programs. An example of one of our most effective programs is for a leading alcohol company where consumers who buy a qualifying brand product get a $5 ride-share coupon to get home safely," said Atul Sabharwal, founder and chief executive officer. "Snipp already has a robust portfolio of both incentive partners and clients on our platform. This will allow cannabis companies to remain focused on their core business while we bring our clients and incentive partners to the table to accelerate fundamental metrics such as customer acquisition, shelf space, revenue, cost of customer acquisition, brand equity and loyalty.

"I would also like to take the opportunity to congratulate WeedMD and Hiku on their planned merger. This is a classic example of a co-branding partnership between a leading producer and a leading consumer-oriented brand."

About Snipp Interactive Inc.

Snipp is a global loyalty and promotions company with a singular focus: to develop disruptive engagement platforms that generate insights and drive sales. The company's solutions include shopper marketing promotions, loyalty, rewards, rebates and data analytics, all of which are seamlessly integrated to provide a one-stop marketing technology platform.

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