Mr. Tobi Lutke reports

SHOPIFY TICKER CHANGE ON TSX TO TAKE EFFECT TUESDAY, NOVEMBER 1

Effective the start of trading on Nov. 1, 2016, Shopify Inc.'s stock ticker symbol on the Toronto Stock Exchange will expand from its original two-letter symbol, SH, to SHOP.

"Shopify has already been going from strength to strength with the launch of multichannel offerings and our mobile efforts, and now, we're excited to announce 100-per-cent growth in stock ticker digits," said chief executive officer Tobi Lutke from an undisclosed location.

A pioneer in the application of four-letter words to regulatory filings, the company requested the change to its ticker symbol in Canada once it was permitted to use a four-letter symbol by the TSX. The change will align the company's Canadian ticker symbol with its U.S. ticker symbol, which remains SHOP on the New York Stock Exchange.

No action is required to be taken by current shareholders in connection with the change, and no change has been made to the company's share capital. However, shareholders are welcome to celebrate the ticker expansion however they see fit.

About Shopify

Shopify is the leading cloud-based, multichannel commerce platform designed for small- and medium-sized businesses. Merchants use the software to design, set up and manage their stores across multiple sales channels, including Web, mobile, social media, marketplaces, brick-and-mortar locations and pop-up shops. The platform also provides a merchant with a powerful back office and a single view of a business. Shopify currently powers over 300,000 businesses in approximately 150 countries and is trusted by big brands, including Tesla Motors, Red Bull, Nestle, GE, Kylie Cosmetics and many more.

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