22:35:41 EST Fri 22 Feb 2019
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or Name

CounterPath Corp (2)
Symbol C : PATH
Shares Issued 5,935,872
Close 2018-07-12 C$ 3.42
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CounterPath releases new version of Bria for Salesforce

2018-07-12 10:11 ET - News Release

Mr. Todd Carothers reports


CounterPath Corp. has introduced the latest release of its Bria for Salesforce application with support for Lightning to enable richer user experience. Salesforce Lightning is the collection of tools and technologies behind the significant upgrade to the Salesforce platform's new modern user interface.

Bria for Salesforce combines CounterPath's first-class in-context communications interface with the rich sales automation and CRM capabilities of Salesforce to address the approximately 3.75 million users of the Salesforce website (1) on the market. Bria for Salesforce leverages an organization's existing phone service and allows for calls to be placed directly from within the Salesforce application and automatically log call activity. Bria for Salesforce allows sales people to focus on customers and selling rather than data entry, resulting in increased user productivity and efficiency. Additionally, the seamless integration with Salesforce captures calls and provides real-time data to sales management; leveraging a set of built-in reports and dashboards to better understand its communications work flow and impact to sales.

"We are excited to announce the release of a significant update to Bria for Salesforce with Lightning support, enabling Salesforce customers worldwide to connect with their customers, partners and employees easily and efficiently," said Todd Carothers, executive vice-president of sales and marketing at CounterPath. "This builds on our initial release of the solution announced in February, 2016, combining the No. 1 CRM software with our flagship product Bria. Bria for Salesforce powers sales organizations with a modern sales tool for contacting, tracking, reporting and analyzing critical metrics to drive business success and accelerate growth."

Bria for Salesforce includes features specifically designed for sales and service users in small, medium and enterprise businesses. Users can also enjoy the flexibility of interacting with non-Salesforce users via instant messaging, voice and video calling, presence, and more.

The Bria for Salesforce package includes:

  • Bria Stretto softphone on up to four devices (Android, iOS, Mac and Windows);
  • High-quality voice and video calling with click-to-dial;
  • Instant messaging and presence;
  • Screen share;
  • In-call and postcall actions;
  • Activity rollups;
  • Salesforce Sidebar with Lightning, classic, sales and service console support;
  • Extensive usage reports and dashboards.

Bria for Salesforce is available through the Salesforce AppExchange targeted at users of professional, enterprise and unlimited editions of Salesforce sales cloud and service cloud.

For more information about CounterPath solutions, please visit the company's website.

Bria for Salesforce customer testimonials

Excellent Salesforce interface, easily scalable

"Bria Stretto by CounterPath for Salesforce is the best VoIP phone! Excellent customer service. Easily scalable. Call history, details are captured easily through the Salesforce interface providing rich and accurate data for reports and forecasting. Future tasks/events are impeccably integrated. Screen sharing is done effortlessly with a click of a button. Finally, a solid solution for my growing business!"

Powerful analytics provides insights for all users and admins

"The additional reports and dashboards that come with the product offers an extra layer of reporting and gives us deeper insight into how we're doing with our customers. This is helpful in finding the right balance of communications or identifying gaps. It also gives us a nice snapshot of team productivity and performance."

Seamless integration with the company's existing PBX

"This integrated seamlessly with our existing PBX, so this was fairly easy to install and deploy to a mass user base all at once. We were also able to customize and configure view settings to meet different group needs, which was useful."

About CounterPath Corp.

CounterPath's unified communications solutions are changing the face of telecommunications. An industry and user favourite, Bria softphones for desktop, tablet and mobile devices, together with Stretto Platform server solutions, enable operators, OEMs (original equipment manufacturers) and enterprises large and small around the globe to offer a seamless and unified over-the-top (OTT) communications experience across both fixed and mobile networks. The Bria and Stretto combination enables an improved user experience as an overlay to the most popular UC and IMS telephony and applications servers on the market today. Standards-based, cost-effective and reliable, CounterPath's award-winning solutions power the voice and video calling, messaging, and presence offerings of customers such as AT&T, Avaya, BroadSoft, BT, Cisco Systems, Metaswitch Networks, Mitel, NEC, Network Norway, Nokia, Ribbon Communications, Rogers, and Verizon.

(1) See the Q4CDN website.

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