Mr. Jonathan Fiteni reports
MYM ANNOUNCES NEW CORPORATE BRAND AND LOGO
MYM Nutraceuticals Inc. has released its new organizational identity. The rebranding represents
both the evolution of the company and its vision for the future. The new look is an important part of MYM
Nutraceuticals' strategy for 2017 as it helps the company show the world the transformational change it has
embarked on, as it reaches out and engages more actively with the many growers, manufacturers, patients,
doctors and consultants currently involved in the health care and medical cannabis industry.
The new name, logo and design will provide the company with a more consistent brand identity around
the world that speaks to all languages and regions. Signalling its emergence in the global community
united by a common purpose, the company's new visual identity will deliver that message with a corporate look that
is soft, colourful and approachable. The inspiration behind the new logo comes from three components:
(1) the green is a symbol for environmentalism and sustainability, (2) the sun represents growth, and (3)
the element of the leaf is the true essence of MYM's product line. The leafs were also shaped to represent
a circular pattern and the company's pursuit for growth in its community. The company's acronym and
name were positioned below the icon for perfect balance, and the "y" was intentionally left below the underline
to symbolize the roots of its business model: the health care industry.
Jonathan Fiteni, chief executive officer, commented: "I am delighted to announce the new organizational identity for MYM
Nutraceuticals. We are excited to finally showcase our new name with a logo design that simply represents
our company more honestly. Our new design demonstrates clear visual change without losing the meaning or recognition of MYM Nutraceuticals' original brand and logo (formally My Marijuana Inc.) that has been
built up over two years to be a licensed marijuana producer of cannabis-based nutraceutical products."
In the next few months, the management team will be working to finish the new website which will
showcase the new products and services being offered under the new brand. The company will be introducing, for
the first time, the new corporate business plan which will clearly outline the management team's direction
for the company over the next five years and beyond.
About MYM
MYM Nutraceuticals' primary focus is developing high-end organic medicinal supplements and hemp topical products with an interest in the development of high-density farming facilities and technologies.
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