09:42:44 EST Tue 07 Feb 2023
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Fundamental Applications Corp
Symbol FUN
Shares Issued 21,745,068
Close 2016-03-03 C$ 0.27
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Fundamental Applications relaunches Foro app

2016-03-07 06:41 ET - News Release

Mr. Bradley Moore reports

FUNDAMENTAL ANNOUNCES FORO APP RELAUNCH RESULTING IN 215% GROWTH

Fundamental Applications Corp. has released the results of the Feb. 25, 2016, relaunch of its revolutionary peer-to-peer (P2P) mobile buy/sell app by Foro Technologies Inc., the company's wholly owned subsidiary. The Foro Technologies relaunch strategy included significant product enhancements, digital asset rebranding and a dedicated social media marketing outreach. To date, the results reflect 2,000 product posts via the company's on-line marketplace by student users from 63 university and college campuses. This mirrors an increase of 215 per cent in now-activated campuses over the past 30 days.

Both iOS and Android platforms have been enhanced for stability and bug fixes, in addition to user interface changes. The new Foro version replaces the need of a university e-mail sign-in with the geolocation capability which lists all nearby universities, and features the frequently utilized and faster Facebook Connect Sign-In. Upon log-in, if a user still cannot find their campus, a help function allows the Foro team to easily add their school marketplace within a one-hour time frame. First-time logged-in users are now directed to a welcome screen which displays their school logo and provides instructions for using the app including how to post products for sale in less than 15 seconds.

"Ensuring product stability was the first issue we had to address. We then focused on creating a corporate identity for the Foro brand across all of our digital assets to ensure that whenever a user sees the Foro brand either on our website, Facebook, Twitter, Instagram, it always looks the same," explained Fundamental chief executive officer Brad Moore. "Because we know that college and university students across the United States and Canada are on social media every day, we used a fully integrated digital approach to reach Foro's target audience. Targeting students with fun product videos, reposting their products for sale and providing campus life commentaries have all resulted in an explosion of on-line activity. In just two weeks on Facebook alone we reached over 240,000 students, had over 52,500 product video views and saw 4,500-plus post interactions. Incredibly, our cost per impression was 90 per cent cheaper than standard industry rates, and it converted to more website visits and downloads than in the previous two months combined. This is an incredible response rate for a brand new on-line brand that has just been released, and we are accelerating our school expansion program and moving toward implementation of our monetization strategy in the coming months."

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