Mr. Bradley Moore reports
FORO APP RELAUNCH RESULTING IN 215% GROWTH
Fundamental Applications Corp.
has released the results of the
Feb. 25, 2016, relaunch of its revolutionary peer-to-peer (P2P) mobile buy/sell app by Foro
Technologies Inc., the company's wholly owned subsidiary. The Foro Technologies relaunch
strategy included significant product enhancements, digital asset rebranding and a dedicated
social media marketing outreach. To date, the results reflect 2,000 product posts via the company's on-line
marketplace by student users from 63 university and college campuses. This mirrors an increase
of 215 per cent in now-activated campuses over the past 30 days.
Both iOS and Android platforms have been enhanced for stability and bug fixes, in addition to
user interface changes. The new Foro version replaces the need of a university e-mail sign-in with
the geolocation capability which lists all nearby universities, and features the frequently utilized
and faster Facebook Connect Sign-In. Upon log-in, if a user still cannot find their campus, a
help function allows the Foro team to easily add their school marketplace within a one-hour time
frame. First-time logged-in users are now directed to a welcome screen which displays their
school logo and provides instructions for using the app including how to post products for sale in
less than 15 seconds.
"Ensuring product stability was the first issue we had to address. We then focused on creating a
corporate identity for the Foro brand across all of our digital assets to ensure that whenever a
user sees the Foro brand either on our website, Facebook, Twitter, Instagram, it always looks
the same," explained Fundamental chief executive officer Brad Moore. "Because we know that college and
university students across the United States and Canada are on social media every day, we used
a fully integrated digital approach to reach Foro's target audience. Targeting students with fun
product videos, reposting their products for sale and providing campus life commentaries have
all resulted in an explosion of on-line activity. In just two weeks on Facebook alone we reached
over 240,000 students, had over 52,500 product video views and saw 4,500-plus post interactions.
Incredibly, our cost per impression was 90 per cent cheaper than standard industry rates, and it
converted to more website visits and downloads than in the previous two months combined.
This is an incredible response rate for a brand new on-line brand that has just been released, and
we are accelerating our school expansion program and moving toward implementation of our
monetization strategy in the coming months."
We seek Safe Harbor.
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