Mr. Richard Whitehead reports
FUNDAMENTAL APPLICATIONS CORP. EXPANDS FORO LAUNCH
WITH ADDITIONAL CAMPUSES
Foro Technologies Inc., Fundamental Applications Corp.'s
wholly owned subsidiary, will expand its
product launch from 10 campuses to 15. The decision to expand is a result of strong user adoption, positive
student response to the Foro brand, and overwhelmingly cohesive sentiment toward creating a safe selling
environment on campuses in Canada and the United States.
Foro is a smart phone-based classifieds-style marketplace designed exclusively for students. Its core value
is making transactions easier and safer for students to complete. The time frame for the initial introduction
of Foro spans three weeks commencing Sept. 8, falling in line with celebration activities for the start
of the fall semester. Five campuses have been added to the 10-campus launch currently in progress as a
direct response to overwhelmingly positive sentiment amongst students that have been introduced to the
"I am ecstatic about how positively students have taken to safe selling on campus by supporting Foro,"
commented Richard Whitehead, chief executive officer of Fundamental Applications. "I personally visited
several campuses and participated in launch activities to experience firsthand how well our brand resonated
with students and to assess speed of adoption. We were genuinely surprised Android downloads were
heavy enough to flush out some minor bugs in the app that our teams have aggressively jumped on. In
addition to launching the product on more campuses over the next two weeks, we plan to help students
build active safe selling communities on their campus. A fully populated classifieds marketplace with a
variety of items to purchase will naturally develop. Foro is well on the way to achieving this goal."
In addition to making selling between students fast, easy and fun, one of the key features of Foro is to
provide users more information about the people they are transacting with for greater control and a more
secure experience. Launch activities for Foro encompass a variety of promotional activities including on-campus street teams of up to four members. The on-campus teams allow Foro to connect with students
one to one to build brand awareness and generate downloads for the Student Marketplace app.
We seek Safe Harbor.
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