Mr. Andy Wright of Air Miles reports
RONA AND THE AIR MILES REWARD PROGRAM SIGN MULTI-YEAR RENEWAL AGREEMENT
Rona Inc. and LoyaltyOne Co. (owner of
the Air Miles reward program) have entered into a
multiyear renewal of their long-standing arrangements, which allow Rona
to issue Air Miles reward miles and accept Air Miles cash redemptions
at more than 500 stores across Canada that operate under Rona banners.
Air Miles collectors earn reward miles on all purchases made at Rona
retail banners at a rate of one reward mile for every $20 spent and can
take advantage of bonus offers and promotional multipliers on products
at more than 500 Rona retail stores. All holders of Rona commercial or
consumer credit cards can double their Air Miles reward miles every
time they use their cards. Air Miles collectors who have opted in to
the Air Miles Cash feature can also instantly redeem their reward miles
at the cash register at a rate of 95 reward miles for $10 off their
purchases.
"As Canada's No. 1 home improvement retailer, we are proud to be
associated with Air Miles, Canada's premier loyalty program. For more
than 20 years, we have continuously offered the Air Miles program to
our customers," said Claire Bara, marketing vice-president at Rona.
"We know our customers are avid Air Miles collectors who recognize the
value of the program. Our partnership allows us to offer our Air Miles
customers key incentives, unique promotions and add value to their
shopping experience and allows us to better understand and anticipate
their needs."
"Rona was one of the original sponsors that launched with the Air Miles
reward program more than two decades ago and continues to be an
important part of our continued success," said Andy Wright, president of the Air Miles reward program. "More than 20 years later, our two companies
maintain a close partnership and work together to fulfill the same
objective -- to reward customers for their continued loyalty."
Rona retail banners in the agreement include all Rona-branded banners.
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