Mr. Chris Finazzo reports
BURGER KING RESTAURANTS INTRODUCE THE KING OF FLAME-GRILLING'S NEW FLAME-GRILLED CHICKEN SANDWICH
Restaurant Brands International Inc.'s Burger King is introducing its new grilled chicken sandwich, available starting today nationwide. The
new grilled chicken sandwich is made with seasoned, 100-per-cent-white-meat
chicken filet, flame-grilled to perfection, marinated with spices and
layered with fresh lettuce, ripe tomato and sweet honey mustard on a
toasted potato bun. Burger King knows that grilling -- with
real fire -- makes everything better.
A new video that pokes a little bit of fun at one of Burger King's key
competitors launches today on YouTube and features the king as the "K.F.G." (king of flame grilling).
Burger King guests can also find limited-edition K.F.G. sandwich wrappers
starting today at select restaurants in Kentucky, Miami, Los Angeles and
New York.
"Burger King has been flame-grilling since our first
restaurant opened in 1954 -- we have over 60 years of grilling expertise
under our belt," commented Chris Finazzo, president of North America at Burger
King Corp. "We wanted to celebrate this expertise and show that
when it comes to flame-grilling, we 'reign' over the competition. We're
not just the king of flame-grilling Whopper sandwiches; we're also the
king of flame-grilling chicken."
The new grilled chicken sandwich is available at participating Burger King
restaurants nationwide as a permanent menu item, with a recommended price
of $4.99 for the sandwich only and $6.99 for the combo meal, which
includes a small drink and small fries.
About Burger King
Founded in 1954, the Burger King brand is the second-largest fast-food hamburger chain in the world. The original home of the Whopper, the Burger King system operates more than 17,700 locations in approximately 100 countries and U.S. territories.
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