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iSign Media Solutions Inc
Symbol ISD
Shares Issued 50,886,439
Close 2011-06-17 C$ 0.56
Market Cap C$ 28,496,406
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iSign installs 100 screens in Calgary park buildings

2011-06-20 08:12 ET - News Release

Mr. Alex Romanov reports

PINPOINT AND ISIGN ANNOUNCE INSTALLATION OF 100 INTERACTIVE DIGITAL SIGNAGE SCREENS WITH IMS 3.1 TECHNOLOGY INTO THE CITY OF CALGARY'S MUNICIPAL BUILDINGS

Pinpoint Media Group and iSign Media Solutions Inc. have completed the initial installation of 100 digital signage screens into the City of Calgary's municipal buildings for its parks and recreation department. An additional 200 units are to be installed to complete the project within the coming months.

"This installation will be our first major penetration into the municipal channel and we look forward to the completion of the project," said Alex Romanov, iSign's chief executive officer. "Our first installation in this channel was with the Central Okanagan Regional District in Kelowna, B.C., in May. In our opinion, these flagship municipal installations will pave the way for additional networks in government buildings across North America. Downloading of our interactive marketing solution 3.1 IMS software will be commencing within the next two to three weeks."

"We will be using iSign's technology in Central Okanagan, British Columbia, to support awareness, education and promotion of numerous local government initiatives and programs," said Peter Rotheisler, manager, waste reduction, of Central Okanagan Regional District. "If you come to the Okanagan area, make sure you have your Bluetooth enabled. We will be trialling the technology in numerous locations with several types of media and will also be issuing press releases and ads to ensure people know to enable Bluetooth."

"We at Pinpoint see many co-operative opportunities for our two companies and look forward to many more applications in all channels once we establish the government and municipal standards in Canada and the United States," adds Enmanuel Rumbos, Pinpoint's president.

iSign's IMS 3.1 solution allows businesses in many verticals to transform their digital signage into interactive consumer touchpoints, and allows consumers within a certain range (from three feet to 300 feet) to receive relevant and targeted content to consumers' Bluetooth-enabled mobile devices in the right place, at the right time, with the right message -- to maximize the moment of influence.

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