Mr. Alex Romanov reports

THE FUTURE OF PRIVACY-CONSCIOUS MARKETING: ISIGN PERSONAL AREA NETWORK ("PAN") SOLUTION PROVIDES PROXIMITY-BASED MOBILE MARKETING, AVOIDS CONSUMER CONCERNS

iSign Media Solutions Inc. has developed a new mobile solution that allows marketers to target consumers directly through their mobile devices, while respecting consumer privacy concerns every step of the way by marketing through "personal area networks." Consumer privacy and the protection of personal data is an issue at the front of mind for consumers and marketers alike. With the variety of communication and technology channels that are available today, consumer privacy is increasingly being threatened, and is becoming a deciding factor in terms of customer loyalty and satisfaction.

Increasing connectivity leading to decreased consumer privacy

Mobile phones are increasingly becoming consumers' connection to everything -- a means of communicating; conducting research; searching for venues, products and services; booking travel; connecting with others; and, in many cases, making purchasing decisions. As mobile phone usage nears saturation point -- over 52,082 SMS text messages sent each second -- marketers across all industries are realizing the importance of reaching today's mobile consumers via the mobile channel. Yet a growing number of consumers have received uninvited and unwanted spam messages through their mobile phones, resulting in a backlash and calling existing privacy regulations into question.

Enhancing consumer privacy to enhance brand loyalty

iSign has developed a mobile solution that allows marketers to directly target consumers by sending messages to mobile phones through Bluetooth technology, avoiding privacy concerns and potential legal issues. Marketing though user's personal area network, the solution works by automatically detecting mobile users who are within zero to 300 feet and then sending those consumers an initial prompt to opt in to verify their interest in receiving further messages, after which they are sent offers, coupons, and other promotional messages directly to their mobile phones.

Through iSign's solution, consumers only receive messages when they are very close to a retail presence or specific venue; and because messages are delivered in a restricted time frame, consumers are not bothered unnecessarily. As a result, consumers receive messages that are more likely to be useful, relevant and wanted -- creating satisfied customers and ultimately effecting overall brand loyalty.

The future of mobile: privacy-conscious marketing

iSign has recently released a white paper on the topic of respecting consumer privacy, titled "Privacy-Conscious Marketing," which is available on the company's website. Written for companies and marketers interested in strengthening their brand and increasing consumer loyalty, the white paper addresses:

• Why enhancing user privacy helps enhance your brand as well;
• Why the mobile marketing platform can create new value or subtract it -- and how to make sure mobile adds value to your brand and your customers' overall experience;
• The importance of complete preservation of user anonymity at every stage, of every transaction, in every campaign;
• How vendors can fulfill specific user needs and interests via targeted marketing, without compromising user privacy in any way;
• Why respect for user privacy should be inherent to solutions and services from the start -- not bolted on afterward.

We seek Safe Harbor.