Mr. Trevor Fencott reports

FIRE & FLOWER TO OPEN TWO LOCATIONS IN DOWNTOWN EDMONTON, ALBERTA

Fire & Flower Holdings Corp. and its wholly owned subsidiary, Fire & Flower Inc., have received two additional cannabis retail store licences from the Alberta Gaming, Liquor and Cannabis Commission (AGLC) for locations in Edmonton, Alta.

Building upon the rapid development and expansion of Edmonton's downtown, the Rice Howard Way location at 10141 100A St., Edmonton, Alta., will be the only cannabis retail store located in the city's downtown core. This store is located in a high-traffic location near major office towers, hotels and the newly built Edmonton arena district.

The Westmount store will be located at 12225 107 Ave., near the high-traffic 124th Street area in Edmonton and will serve the vibrant residential and commercial area west of downtown Edmonton. With the opening of these locations, Fire & Flower will have nine stores in the Edmonton metropolitan region.

The company anticipates these stores to be open and commence selling cannabis during the week of Sept. 9, 2019, and will announce the specific opening dates and operating hours of both locations at its earliest opportunity on its website.

"As an Edmonton-based company, we are thrilled to be opening the very first cannabis retail store in the city's vibrant and growing downtown core," shared Trevor Fencott, Fire & Flower's chief executive officer. "These are both major locations in the key metropolitan market of Edmonton, where our company is headquartered. Customers can shop confidently knowing they are supporting their local community while being part of an Edmonton success story in this new emerging market."

Fire & Flower now owns or has interest in 30 cannabis retail store licences across the provinces of Alberta, Saskatchewan, Manitoba, Ontario and the Yukon.

The company continues to focus on opening new retail stores across Alberta, where the AGLC continues to issue retail licences at a rapid rate and in other Canadian provinces where private retail is permitted.

About Fire & Flower

Fire & Flower is a leading purpose-built, independent adult-use cannabis retailer poised to capture significant Canadian market share. The company guides consumers through the complex world of cannabis through education-focused, best-in-class retailing while the Hifyre digital platform connects consumers with cannabis products. The company's leadership team combines extensive experience in the cannabis industry with strong capabilities in retail operations.

We seek Safe Harbor.