Mr.
Trevor Doerksen reports
EPLAY PARTNERS WITH MAJOR SPORTS, ESPORTS AND EGAMING LEADER IN CHINA
ePlay Digital Inc. has formed a new Chinese distribution and marketing partnership with Next Joy. Next Joy is a major leader in e-sports, gaming and augmented reality in China.
"ePlay and Next Joy have started working together to create a great platform for mobile gaming and e-sports," said Andrew Wang, chief executive officer of Next Joy. "We look forward to the first results of our teams' collaboration with upcoming Big Shot launches in North American and China."
Next Joy builds mobile games, is an e-sports broadcasting and news service reaching over 100 million viewers, and hosts some of the biggest e-sports events in the world. Next Joy and ePlay have begun working toward launching and marketing mobile games in China together.
"ePlay's partnership with Next Joy is the first step of the company's strategic execution in China," said Philip Chen, adviser for ePlay Digital. "China represents 38.7 per cent [of] global mobile e-sports game revenues on iOS and 30 per cent for Android."
"Working with Next Joy gives ePlay access to the Chinese gaming market," said Trevor Doerksen, chief executive officer of ePlay Digital. "Next Joy is a great partner to help ePlay introduce and grow massive audiences for our products and joint initiatives."
About ePlay
Digital Inc.
ePlay Digital is a mobile game creator and publisher specializing in sports, e-sports and entertainment augmented reality titles, including its new flagship title Big Shot Basketball.
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