The Globe and Mail reports in its Monday, Dec. 10, edition that when Nerds On Site chief executive officer Charlie Regan decided to take public his mobile IT services company he chose the symbol NERD because that is what the company is made up of. The Globe's Alexandra Posadzki and David Milstead write that Nerds On Site, which closed its initial public offering on the Canadian Securities Exchange on Nov. 26, is one of a batch of companies getting creative with their stock tickers. Clever symbols can serve a marketing purpose, making the company memorable to investors and advisers, although they are no guarantor of financial success. Canada started allowing four-character symbols in 2016. Before that they were limited to three. "That gave rise to quite an explosion of creativity," said CSE CEO Richard Carleton. "Adding four characters has given people a significantly bigger canvas to paint on." Cannabis companies have seized the opportunity to have some fun with their ticker symbols. Canopy Growth changed its ticker to WEED last year, while Nutritional High International trades on the CSE as EAT. It seems only a matter of time before a company claims POT, the former symbol of Potash Corp. of Saskatchewan.