Mr. Larry Lubin reports

BLUERUSH ANNOUNCES MAJOR MILESTONE FOR DIGITALREACH

BlueRush Media Group Corp.'s product DigitalReach has reached a major milestone since it was first launched in 2012. Now in the hands of nearly 40,000 financial advisers across Canada, the software-as-a-service (SaaS) content management platform is an established, proven application that has been tested by Brexit and the recent U.S. election. The results are simply outstanding.

Developed by BlueRush Digital Media Corp., DigitalReach helps front-line sales departments to simply and effectively nurture customer relationships with curated, preapproved content that is designed to be shared with customers and the public at large. As a SaaS application, users can access the platform from any computer with a Wi-Fi connection and secure log-in credentials. Once on the platform, users search for approved content that is beneficial to each customer, and then they send it to them. Every communication sent from DigitalReach is personalized, tracked and logged. Users see in real time what content is engaging for customers and, more importantly, what content is not engaging. No complicated analytics required. Customers receive a responsive-designed e-mail that is fully branded and personalized to each and every customer.

Content is king today. DigitalReach breathes new life in content that small businesses and corporations already have on their hard drives, intranets and servers. It stores the content in a central Web-based library with customizable search parameters, and lets users choose the content their customers need that is both timely and relevant to their personal situation. The built-in dashboard is easy to use and reports in real time.

"The best practice behaviour of increasing the relevancy of the touch points with your customers is paying off for nearly 40,000 financial advisers across Canada," says Larry Lubin, chief executive officer and president of BlueRush. "Investors want to receive relevant information from their financial advisers. Banks and investment companies have a lot of content advisers can use to nurture their customers to save more money for retirement, for example." In this era of transparency around investment management fees, DigitalReach is an application that is caught up to the demand.

Customer relationship management systems are useful; however, regularly sharing content with customers has proven to grow a business significantly. This low-cost, SaaS solution is very effective in getting customers to buy more products from brands and advisers they trust.

Over 30 major financial institutions and investment firms empower their front line with access to DigitalReach. These clients use the platform for both content marketing and regulatory requirements resulting from the new point-of-sale regulations (CRM2). Register for your demo today on DigitalReach's website.

About BlueRush Media Group Corp.

BlueRush, through its wholly owned subsidiary, BlueRush Digital Media, is a digital marketing company which combines leading-edge technology with award-winning creative design. BlueRush is a fintech and health care specialist providing services in strategy, user experience, design and implementation.