The Globe and Mail reports in its Friday edition that Heritage Minister Melanie Joly's
$500-million Netflix announcement
did not include concrete details on the streaming service's
plans to invest in Canadian TV
productions and also left unanswered
questions on the deal's actual worth. A triple-bylined item led by Daniel Leblanc says that the five-year commitment from
the U.S. company to open a production house in Canada generated most of the buzz in the
culture industry at Ms. Joly's
announcement of a new federal cultural policy in Ottawa on
Thursday. However, no one from Netflix
was present at the announcement
to explain the company's plans in
Canada. A key question is whether Netflix's
investment will go toward
what would traditionally qualify
as "Canadian content." There is also a possibility
the investment will include "service
productions" that are simply made with Canadian crews. At a news conference, Ms. Joly
had few details to offer on the
company's actual obligation under
the confidential agreement with Ottawa. In particular, she
did not say how much Netflix was
currently spending on Canadian productions or how much it was
planning to spend in Canada before it signed the deal.
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