The Financial Post reports in its Wednesday edition that Bell Media thinks Amazon will enter the video-streaming market in Canada by the end of the week. The Post's Emily Jackson quotes Bell Media president Mary Ann Turcke telling regulators at a broadcast licence renewal hearing that she expects her company's video streaming service, CraveTV, will have to compete against Amazon Prime Video as of Thursday. Speculation over Amazon's entrance into Canada has been heating up since Rogers Communications and Shaw Communications announced they would wind down their joint video streaming service Shomi. Shomi goes dark Wednesday, leaving the content rights up for grabs to shows, including the Amazon Prime series Transparent. Amazon Prime members in Canada cannot yet stream Transparent or other shows that aired on Shomi, adding fuel to the rumours that Amazon acquired the rights and must wait for Shomi's imminent demise to launch. Rogers and Shaw blamed the business climate for their decision to walk away from Shomi after less than two years. It could not compete with Netflix, which has an estimated five million Canadian customers. Bell says its streaming service CraveTV surpassed one million subscribers this fall.