The Globe and Mail reports in its Saturday edition that on Sunday, millions of Canadians will sit down to watch the Super Bowl and complain about American ads being replaced by Canadian ads from the likes of Canadian Tire and Tim Hortons. The Globe's guest columnist Peter Miller writes that if a Canadian Radio-television and Telecommunications Commission decision withstands a recent court challenge, this will be the last time Canadians will have to watch those home-grown ads. The game's Canadian rights are owned by Bell Media. The show will air on CTV and RDS. Last year the CRTC ruled that Bell's right to replace United States ads with Canadian ones on this particular show will cease in 2017. No other shows are affected. The basis for the decision is that nearly 100 of the nine million Canadian viewers complained about the practice. The National Football League has intervened in Canadian courts to support Bell's right to replace U.S. ads with Canadian ones to maximize ad revenue. The CRTC's mandate is to "safeguard, enrich and strengthen the cultural, political, social and economic fabric of Canada," and yet it proposes, on the basis of a few complaints, to do the opposite.