The Globe and Mail reports in its Friday edition BCE has improved its customer service so much that it is now having a positive impact on the company's bottom line, according to chief executive officer George Cope. The Globe's Richard Blackwell quotes Mr. Cope telling analysts on a call after the company's first quarter earnings release that the number of service calls handled were down 1.7 million in the quarter, a shift that has reduced the account churn, and cut the costs of answering those calls. BCE's first quarter results underlined the strength and growth potential of its wireless division, which sells cellphone services. The revenue in that group rose 9.7 per cent to $1.64-billion, a showing that Mr. Cope described as "exceptional." BCE added 35,373 new wireless contract customers in the quarter, more than analysts had expected, and churn fell to 1.18 per cent from 1.24 per cent. Last week rival Rogers Communications reported losing 26,000 wireless customers in the quarter. RBC analyst Drew McReynolds said BCE appears to have its wireless challenge under control. The shift to smart phones and the more advanced LTE network is helping BCE generate more revenue. BCE closed Thursday at $53.19, down 96 cents.