04:49:45 EDT Fri 26 Apr 2024
Enter Symbol
or Name
USA
CA



BCE Inc (2)
Symbol BCE
Shares Issued 839,608,247
Close 2014-11-10 C$ 51.73
Market Cap C$ 43,432,934,617
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Globe says BCE, others see CBC deal for weather info

2014-11-11 08:49 ET - In the News

Also In the News (C-RCI) Rogers Communications Inc
Also In the News (C-SJR) Shaw Communications Inc

The Globe and Mail reports in its Tuesday edition the forecast for the CBC is cloudy with a 100-per-cent chance of content-sharing. The Globe's Simon Houpt writes on Monday, CBC and the Weather Network struck an agreement that will see forecasts from the privately owned weather channel appear on the public broadcaster's main evening newscast, the National, while CBC news reports will air on the Weather Network. The one-year trial, which goes into effect Dec. 8, means the CBC will get Weather Network reports throughout the day. In exchange, the Weather Network will be able to pick up CBC's weather-related news reports for use on its TV channel and digital platforms. For CBC, the move is a shot at taking the news content it produces beyond its own TV, radio and digital platforms. Unlike other Canadian broadcasters, such as Bell Media, which has expanded its reach by buying dozens of TV and radio properties, CBC has few places to find new audiences. Last month, when it revealed it had secured rights for the 2018 and 2020 Olympic Games, it announced a partnership with Rogers Media and Bell Media for those broadcasts, but it cannot depend on those companies on a long-term basis.

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