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Verisante Technology Inc
Symbol VRS
Shares Issued 66,909,982
Close 2013-02-15 C$ 0.56
Market Cap C$ 37,469,590
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Verisante signs Aura distribution deal for Switzerland

2013-02-19 13:28 ET - News Release

Mr. Thomas Braun reports

VERISANTE TECHNOLOGY, INC. ANNOUNCES EXCLUSIVE DISTRIBUTION AGREEMENT WITH PACIFICA HANDELS AG FOR SWITZERLAND

Verisante Technology Inc. has entered into an exclusive agreement with Pacifica Handels AG to distribute Verisante Aura in Switzerland. "Pacifica Handels AG is an award-winning distributor of medical devices in Switzerland," said Thomas Braun, president and chief executive officer of Verisante. "Pacifica knows the market for dermatological and skin care devices in Switzerland intimately, and this specialized knowledge in a country that has the third highest skin cancer rate in the world will be extremely helpful with market penetration. Pacifica will distribute Aura and also support technical training and servicing in Switzerland."

Pacifica is based in Baar, Switzerland, and distributes innovative products for the world's leading global manufacturer of medical laser and IPL systems for use in aesthetics, dermatology and other applications. Aura is a complementary addition to the company's existing product line.

"There is an epidemic of skin cancer in Switzerland," said Dr. Heiner Gronewald, managing director of Pacifica. "Aura's impressive clinical study results show it can quickly and accurately assist in skin cancer diagnosis, and I am confident this tool will be welcomed by doctors and clinics across Switzerland."

The European medical device market is the second largest in the world, worth over $78-billion and representing 30 per cent of the world market -- second only to the United States. Switzerland has a population of nearly eight million people and 400 dermatologists serving the country. According to the Swiss Federal Health Office, Switzerland has the third highest skin cancer rate in the world behind Australia and New Zealand, and has more new melanoma cases per year than any other country in Europe, with 22 new cases recorded annually for every 100,000 people. Over the last 20 years, cases of malignant melanoma in Switzerland have doubled, and in 30 per cent of cases, melanoma occurs in people before they reach the age of 50.

Verisante Aura is indicated for use for the evaluation of skin lesions that may be clinically suspicious for melanoma, squamous cell carcinoma and/or basal cell carcinoma when a medical professional chooses to obtain additional information to rule out one of the above conditions before making a final decision to biopsy. Aura is a non-invasive optical system that uses Raman spectroscopy to biochemically analyze the skin, providing immediate results. The device will help to automate the current process of diagnosis, allowing rapid scanning of the 20 to 40 skin lesions on at-risk individuals, improving patient outcomes and comfort.

About Pacifica Handels

Pacifica Handels is a privately owned medical device distributor of innovative solutions for professionals in dermatology, plastic surgery, urology, ENT (ear, nose and throat), neurosurgery and gynecology, founded in Switzerland with head office in Baar.

Pacifica has been serving doctors' offices and hospitals for more than five years, and knows the market very well. The company works closely with its clients, offering continuous consulting before and after sales, training in theory and practice by experienced users and its qualified training staff, and a workshop platform for interuser communication.

For more information on Pacifica, visit the company's website.

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