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Sierra Wireless Inc
Symbol SW
Shares Issued 31,306,692
Close 2012-02-23 C$ 7.65
Market Cap C$ 239,496,194
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Sierra Wireless to provide AirPrime to Beeldhorloge

2012-02-24 02:48 ET - News Release

Mr. Didier Dutronc reports

BEELDHORLOGE SELECTS SIERRA WIRELESS MODULE FOR WEARABLE MHEALTH SOLUTION

Beeldhorloge has selected a Sierra Wireless Inc.'s AirPrime embedded module to provide wireless connectivity for the Pictowatch. The Pictowatch is designed to assist individuals with cognitive disorders such as dyschrony (a condition whereby the sufferer is unable to recognize what time of day it is), ADHD, dementia and Asperger's syndrome in managing daily routines.

The wireless element connects the Pictowatch to a web server where an on-line schedule is hosted and managed by the wearers' caregivers, enabling real-time alerts to users when it is time to perform a certain action, to eat lunch, for example, or go to work. Alerts take the form of beeps, vibrations and a digital display of preselected icons or photos representing the designated activity. The core of the watch is based on the Sierra Wireless AirPrime SL6087 Edge wireless module, which provides access to the GSM network, and is responsible for running the Pictowatch application and producing the pictogram on the watch display.

In developing the Pictowatch with an AirPrime module, Beeldhorloge was able to take advantage of the Sierra Wireless Open AT application framework, which enables customers to embed their application directly onto the wireless module. By using the processing power already built into the wireless module, no separate microcontroller is required. This is the real added value of the Sierra Wireless module -- it combines GSM and microcontroller functions, acting both as modem and as central processor, so that the entire firmware and software of the Pictowatch is actually run on the module. For Beeldhorloge, this means that the Pictowatch can be smaller, use less power, and have a noticeably lower bill of materials than it would if a separate processor had been required.

With the AirVantage M2M cloud platform, Sierra Wireless also provides remote device management services, which allows Beeldhorloge to update the firmware and software on the watch remotely. The download-over-the-air approach proved vital in the testing phase of the Pictowatch, as prototypes could be modified while in the field.

"The ability to embed our application software directly onto the wireless module really helped keep the Pictowatch lightweight and small enough to wear comfortably, besides reducing the cost of the final product," said Nanko Brattinga, chief executive officer for Beeldhorloge. "Having access to an already well-integrated set of hardware and software technologies to manage the wireless connectivity, we were able to concentrate our development efforts on our core areas of expertise, such as the user interface, which is critical to the success of the device."

Airtime for the solution is supplied by KPN. "The growing market for connected devices represents a very exciting opportunity for KPN, and health care is a particularly rewarding industry to work with," said Saskia Van Es, managing director for KPN M2M. "We are very pleased to have teamed up with Sierra Wireless and Beeldhorloge to enable the introduction of this great product."

"The Pictowatch is a highly innovative solution for challenges faced by millions of people around the world every day," said Didier Dutronc, senior vice-president, embedded solutions for Sierra Wireless. "We are proud to collaborate with Beeldhorloge in providing technology that can make such a positive difference in someone's daily life."

Pictowatch was trialled by 250 individuals across the Netherlands and Belgium and received universally favourable feedback. It is currently available in the Netherlands, and is offered on a subsidized basis by one of the country's largest health insurers. Beeldhorloge intends to offer it worldwide.

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