Mr. Mark Elfenbein reports

SHOES.COM PARTNERS WITH SLYCE VISUAL SEARCH TECHNOLOGY TO POWER SEAMLESS 'SNAP-TO-PURCHASE' FUNCTIONALITY ACROSS ITS 500+ BRAND PRODUCT LINE

Leading visual search platform Slyce Inc. has partnered with the Shoes website, the world's fastest growing on-line footwear retailer and owner of the leading North American shoe retailing group, which also includes the Shoeme and OnlineShoes websites.

The Slyce 3-D mobile image recognition platform will enable mobile visitors to the Shoeme website to snap a picture of any footwear, either in the real world, or alternatively, from sources such as magazine pages, and be presented with all direct, or closest matching products, from the extensive Shoeme website product line, which can then be purchased with just a few taps. The integration will roll out on all women's footwear.

"Our mission, at [the Shoes website], is to challenge, innovate and deliver new and better ways to shop," said Roger Hardy, co-founder and chief executive officer, the Shoes website. "The integration of this visual search technology will empower our customers to capture images they're inspired by, and then seamlessly search for these products on [the Shoeme website]. This is the type of next-generation shopping experience that embodies our company mission."

Founded in 1996, the Shoes website is on a mission to personalize the shopping experience by bringing customers brands, styles and colours that are curated just for them. The Shoes website employs more than 300 employees and generates revenues of approximately $300-million annually. The Shoes website offers a selection of over 500 brands and services over eight million customers.

Mark Elfenbein, president and chief executive officer at Slyce, said: "[The Shoes website] represents a new breed of young dynamic e-tailers which is clearly focused on delivering an entirely seamless experience to its customers, taking them easily from inspiration to discovery and through to purchase. We're extremely excited to be leading the way in what is a booming market now for disruptive, real-world retailing technology."

Slyce expects to derive revenues from the integration via software licensing fees and per search fees in line with its current business model.

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